Archive for September 12th, 2017

NASCAR Drivers Take Center Stage in 2017 NASCAR Playoffs Campaign

Creative Sets Stage for Dramatic, 10-week Road to the Championship; Fans to Register for Chance to Win New Trucks from Chevrolet, Ford and Toyota 

DAYTONA BEACH, Fla. (Sept. 12, 2017) –- As stock car racing’s brightest stars prepare for the grueling, 10-week road to Ford Championship Weekend, NASCAR® is showcasing all the drama and intensity of the 2017 NASCAR Playoffs with a new, integrated marketing campaign.

From the first green flag to the final burnout, the 2017 NASCAR Playoffs campaign will engage fans across platforms with the rigors of the journey, the ferocity of the competition, and the thrill of victory – all from the perspective of the drivers.

Fans can visit the NASCAR Playoffs Leaderboard at NASCAR.com/playoffs and follow NASCAR on social media (#NASCARPlayoffs) for first-hand driver perspectives on navigating “Playoff Road” en route to the Monster Energy NASCAR Cup Series™ championship finale at Homestead-Miami Speedway on November 19.

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Smithfield Foods Joining Stewart-Haas Racing in 2018

KANNAPOLIS, N.C., (Sept. 12, 2017) – Smithfield Foods Inc., a global food company and the world’s largest pork processor and hog producer, announced earlier today it will join Stewart-Haas Racing (SHR) as a primary team sponsor beginning in 2018. Details of the agreement, including the driver who will be added to SHR’s Monster Energy NASCAR Cup Series lineup in 2018, will be provided at a later date.

“We’re very proud to have Smithfield Foods join the Stewart-Haas Racing family,” said Brett Frood, president, SHR. “Smithfield has activated heavily and successfully within the sport, and we’re honored to be a part of the brand’s forward initiatives and strategy. Although we’re not ready to announce the full details of the program, we look forward to this new endeavor while remaining focused on the upcoming playoffs and putting forth the best effort possible to win more races and contend for another championship.”
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Christopher Bell Pulling Double Duty at Chicago

Seeking Third ARCA Win and First NASCAR Camping World Truck Series Regular-Season Championship

Concord, North Carolina (September 12, 2017) – Current NASCAR Camping Truck Series (NCWTS) points leader Christopher Bell returns to competition with Venturini Motorsports (VMS) and the ARCA Racing Series presented by Menards for Thursday’s SCOTT 150 at Chicagoland Speedway.

Bell, owner of four NCWTS victories on the season, returns to Chicago with a full slate of weekend racing taking his talent to the track for double duty action.

In addition to rejoining VMS behind the wheel of the team’s prepared No.25 Musselman’s BIG CUP Apple Sauce / JBL Audio Toyota Camry in a rare Thursday night series feature, the 22-year old Norman, Oklahoma native also looks to wrap up the NCWTS regular-season championship in Friday night’s Chicagoland 225.
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