New PSA Featuring Jimmie Johnson, Other Top Drivers to Debut on FS1 This Weekend
DAYTONA BEACH, Fla. (June 10, 2016) — NASCAR and the Ross Initiative in Sports for Equality (RISE) today announced a new campaign to promote diversity, inclusion and equality within and outside of sports. A public service announcement (PSA) featuring several NASCAR drivers will encourage fans to take the pledge to end racism at RISEtoWin.org.
The PSA features six-time NASCAR Sprint Cup Series champion Jimmie Johnson, 2015 Daytona 500 winner Joey Logano, 2014 Coke Zero 400 winner Aric Almirola and NASCAR Drive for Diversity graduates Kyle Larson and Darrell Wallace Jr.
The PSA (viewable here) will air during NASCAR national series races this weekend on FS1, culminating with Sunday’s FireKeepers Casino 400 at Michigan International Speedway (1 p.m. ET on FS1).