FORTUNE 500 Company Leverages Multi-Faceted Official Partnership to Continue Driving Business On and Off the Track
DAYTONA BEACH, Fla. (March 23, 2015) — NASCAR® and Sherwin-Williams, the nation’s largest specialty retailer of paint and paint supplies, announced a three-year extension to their Official Partnership. The newly signed extension will designate Sherwin-Williams as the “Official Paint of NASCAR” through 2017.
Sherwin-Williams, a FORTUNE 500 company, will continue to leverage its designation for architectural paint and the power of NASCAR’s intellectual property at its more than 4,000 stores nationwide and ignite the passion of its customers – many of whom are fiercely brand-loyal fans of the sport.
“Our continued partnership with Sherwin-Williams is another example of FORTUNE 500 brands successfully using NASCAR as an integral part of their marketing mix,” said Norris Scott, NASCAR vice president, Partnership Marketing. “Sherwin-Williams’ integrated approach using our intellectual property, both at track and at retail has proven highly effective. We look forward to expanding the Sherwin-Williams relationship across its multiple business divisions. ”