LAKEVILLE, Conn. (January 26, 2015) – Christine DeMichael has joined the Lime Rock Park team as director of marketing.
Most recently the senior manager of marketing and event activation for NASCAR, prior to joining NASCAR DeMichael spent 14 years with Walt Disney Parks and Resorts in marketing and production management.
DeMichael comes to Lime Rock Park with an extensive knowledge of event execution, marketing and consumer intelligence. She will oversee marketing for the Lime Rock Park brand, its major events, special events, and the private Lime Rock Drivers Club.
DeMichael graduated from the University of Florida (“Go Gators!”) with a degree in Journalism and Communications, and a specialization in Photojournalism. Over the last six years, she has been very active in community charities including being on the board of directors for the Junior Service League of DeLand, Fla., Easter Seals and the Neighborhood Center.