Salisbury, MA — With the help of experts in sponsorship, media relations and racing technology, SpeedwayEXPO presented by Sunoco will offer a full line-up of educational seminars for local and regional racers over the weekend of February 29-March 2. Seminars will begin on Saturday morning and run throughout Saturday, March 1, and Sunday, March 2. A conference center has been set up in the Mallary Building at the Eastern States Exposition grounds and will be clearly marked. Seminars are free to all SpeedwayEXPO attendees.
Racing journalists Shawn Courchesne of the Hartford Courant and Travis Barrett of the Kennebec Journal & Central Maine Morning Sentinel will join writer and publisher Lenny Sammons of Area Auto Racing News and Speedway Illustrated Editor Karl Frederickson on Saturday from 11:00 to noon for “Media Relations: Grabbing Headlines.”
Mechanical engineer Paul Haney will provide an in-depth look at the performance of racing tires from 12:30 to 1:30. At 2:00 PR agent John Snyder will lead a discussion of sponsorship opportunities for local and regional racers with Frederickson, corporate trainer Joe Clouatre and Carquest’s Rich Pallai.
Mike Miller, Technical Manager of Sunoco Performance Products, will meet with drivers from 4:00 to 5:00 on Saturday to discuss racing fuels and performance. And then at 5:00 Clouatre will return to the stage to work with racers on “Effective Team Building.”
On Sunday morning, seminars resume at 11:00 with an entertaining and educational demonstration of weight transfer in a race car by Speedway Illustrated Technical Editor Doug Gore. Simultaneously, ‘The Fastest Women in the Northeast’ will be take their place in the seminar hall. This round-table discussion will feature racers Renée Dupuis, Lori Jo (Rzeszutek) Gould, Erica Santos and Tiffany Skias.
From 12:30 to 1:15 Certified Public Accountant Sharon Yuhas will tackle the accounting and bookkeeping questions that that plague racers as they try to run their race teams practically and legally.
From 1:30 to 3:00 on Sunday, don’t miss “Innovations in Safety,” when Tony Bartley of Fast Track Medical Response, Keith Grant of Race Safety Innovations and Dennis Botindari of Motorsports Safety Systems present new safety technology for racers and tracks.
“At SpeedwayEXPO we hope to educate, inform and entertain racers,” said Producer Silvio Calabi, “just as we try to do in Speedway Illustrated, and we hope that racers at every level will take advantage of this. We’re grateful to the panelists who have donated their time and expertise to help further everyone’s racing efforts.”
A complete schedule and detailed explanation of each seminar is available online at speedwayexpo.com.
SpeedwayEXPO ‘08 presented by Sunoco is scheduled for February 29 through March 2 in the Mallary Complex on the grounds of the Eastern States Expo Center in West Springfield, MA. With more than three acres of indoor space dedicated to motorsports, displays will include local and regional race tracks and association as well as vendors of performance parts, safety equipment, accessories and apparel and memorabilia. In addition there will be a full schedule of special events, including autograph sessions, the Pit Crew Challenge, pedal-car races for the kids and a host of special vehicle displays like Tony Stewart’s “Smoke deVille.”
SpeedwayEXPO tickets are $15 for adults and children 10 and under are free. Coupons worth $5 off EXPO admission are available at participating Sunoco stations or may be ordered online at speedwayexpo.com or by calling 978-465-9099.
SpeedwayEXPO ‘08 SEMINAR SCHEDULE
Saturday, March 1
Media Relations: 11:00 – 12:00
Understanding Racing Tires: 12:00 – 1:30
Sponsorship: 2:00 – 3:30
Fuel Performance: 4:00 – 5:00
Team Building: 5:00 – 6:00
Sunday, March 2
Weight Transfer Seminar: 11:00 – 12:00
Racer’s Roundtable: 11:00 – 12:30
Accounting Seminar: 12:30 – 1:15
Innovations in Safety : 1:30 -3:00
Scheduling, participants & subject matter are subject to change without notice.
Sources: Dale Wolbrink/SpeedwayEXPO PR