Archive for March 21st, 2008

Toyota To Sponsor Irwindale Speedway

Irwindale, CA — Irwindale Speedway celebrates its 10th anniversary on Saturday, March 22 kicking off its NASCAR schedule of events and officially announcing a multi-year naming rights sponsorship program with the Southern California Toyota Dealers Advertising Association (SCTDAA) and Toyota Motor Sales, U.S.A. in which the Speedway will be renamed TOYOTA Speedway at Irwindale.

“On behalf of the Southern California Toyota Dealers Association, we are very excited about our partnership with TOYOTA Speedway at Irwindale,” said Clifford Cummings, President of Toyota of San Bernardino. “It is a popular facility among motor sports enthusiasts and features some of the most entertaining racing action anywhere in the country. Just as important, the partnership with TOYOTA Speedway provides our dealers with the opportunity to conduct promotions and ancillary activities with the facility as well as showcase Toyota’s versatile lineup of vehicles in a unique environment.”

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