Rip Michels knows one thing: There’s going to be a party after the NASCAR Toyota All-Star Showdown. He just hopes he’s in the middle of it all.
“We want that Showdown really bad,” said Michels. “I’ve led laps there. I feel like I’m always in contention but at the end of the night, it’s always somebody else walking out with the girl and I’m sitting there pretty bummed out.”
Michels will be one of the top contenders to take down the NASCAR Whelen All-American Series Super Late Model feature, one of the three races that make up the biggest weekend on NASCAR’s short-track racing calendar.
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Track and sponsor together again after 10 years
Salisbury, MA — SpeedwayEXPO and Williams Distributing, of Chicopee, MA, have announced that Budweiser will be the presenting sponsor of the Riverside Park Speedway Reunion, which will take place at XPO. Those who attend the Reunion’s opening, on Friday night, February 27, will have a chance to go home with great gifts from Budweiser, including racing jackets, shirts and other racing-related prizes. The grand prize will be a Budweiser Mini Chopper worth more than $1,000, which will be won that night by a lucky individual at the Reunion.
Budweiser has long been associated with racing. The brand’s sponsorship of Daytona’s Bud Shootout begins each year’s stock car racing season and the Budweiser brand has long been part of some of racing’s more colorful teams. Bud currently sponsors Kasey Kahne, who races out of the Gillette-Evernham stable in NASCAR’s Sprint Cup series. Budweiser has been around New England racing for a long time, too. Ten years ago Williams Distributing, which sells Budweiser in the region, was honored as “sponsor of the year” at Riverside Park Speedway. Sadly, 1999 turned out to be the final year for both the amusement park and its popular racetrack.
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