Track and sponsor together again after 10 years
Salisbury, MA — SpeedwayEXPO and Williams Distributing, of Chicopee, MA, have announced that Budweiser will be the presenting sponsor of the Riverside Park Speedway Reunion, which will take place at XPO. Those who attend the Reunion’s opening, on Friday night, February 27, will have a chance to go home with great gifts from Budweiser, including racing jackets, shirts and other racing-related prizes. The grand prize will be a Budweiser Mini Chopper worth more than $1,000, which will be won that night by a lucky individual at the Reunion.
Budweiser has long been associated with racing. The brand’s sponsorship of Daytona’s Bud Shootout begins each year’s stock car racing season and the Budweiser brand has long been part of some of racing’s more colorful teams. Bud currently sponsors Kasey Kahne, who races out of the Gillette-Evernham stable in NASCAR’s Sprint Cup series. Budweiser has been around New England racing for a long time, too. Ten years ago Williams Distributing, which sells Budweiser in the region, was honored as “sponsor of the year” at Riverside Park Speedway. Sadly, 1999 turned out to be the final year for both the amusement park and its popular racetrack.
In 2009 SpeedwayEXPO is honoring Riverside Speedway with this Reunion, and Budweiser is pleased to once again be associated with the memorable track. Anthony Frasco, Director of Sales & Marketing at Williams, said, “It will be a thrill for us to be associated with this greatly anticipated reunion. The Great American Lager will have the opportunity to be reunited with thousands of fans and drivers at the 2009 SpeedwayEXPO.”
The Reunion will run all three days of the show–February 27 and 28, March 1. Admission to the Reunion is free with paid admission XPO. Tickets for SpeedwayEXPO can purchased in advance to save nearly one-third of the price at the gate. These money-saving tickets are available at 978-465-9099 x 103 (ask for Barbara) or online at www.SpeedwayEXPO.com.
Produced by Speedway Illustrated Magazine and sponsored by Sunoco, SpeedwayEXPO will be at the Big E, in West Springfield, MA, Feb. 27 – March 1, 2009. It is the largest event for drivers, teams, tracks, and racing vendors in the Northeast. SpeedwayEXPO will launch the 2009 racing season with more than 200 new race cars and old favorites, and hundreds of exhibits for drivers, crews, and fans from a dozen states and Canada. Thousands of enthusiasts pack more than 130,000 square feet of exhibit space to take part in seminars and demonstrations; see retailers of racing gear and memorabilia; and meet today’s and yesterday’s racing celebrities.
For the latest information on SpeedwayEXPO presented by Sunoco and to sign up to receive the free SpeedwayEXPO ’09 E-newsletter, visit www.SpeedwayExpo.com.
Sources: SpeedwayEXPO PR