Stafford Springs, CT — Stafford Motor Speedway is offering a unique opportunity for its competitors to showcase their sponsors on Friday nights during the month of May. During the month of May, Stafford Speedway will be hosting Business Expo events. These events will provide sponsors the opportunity to advertise their products in front of NASCAR Whelen All-American Series consumers. Sponsors of any weekly race team, as well as Stafford Motor Speedway sponsors and advertising partners, are invited free of charge to display their products or services on the midway during the month of May.
“Sponsors are a huge part of racing, both for the competitors and the Speedway,” said SMS COO/GM Mark Arute. “Many of our long standing team sponsors are struggling to continue their participation in local motorsports. We wanted to acknowledge their participation and try to help give them some additional value for their involvement by being able to showcase their products. We hope by providing this opportunity we will enable more teams to gain sponsorships or maintain their current sponsorships.”
The available Friday dates for the Business Expo events are May 1st, 8th, 15th, and 29th. In addition to the free exhibitor space, one business will be chosen at random each Friday for a ride in the pace car, be the honorary starter of a race, and present the trophy to the winner of the race in victory lane.
This is a great opportunity for race teams to gain additional exposure for their team sponsors and an opportunity for their team sponsor to network with other businesses. In today’s economy, many companies are looking for new ways to market their products and services and this event will give team sponsors the opportunity to expand their marketing efforts.
Event participants will be allowed up to 3 attendees at no charge to set up and work the display. All displays must be self-contained and onsite no later than 4:30 pm. Rain dates for Business Expo events will be the following Friday night, excluding May 22nd. Please RSVP no later than April 29th, 2009 by contacting Mark Hann at (860) 651-7421 or (860) 256-5574, or you may email Mark at firstname.lastname@example.org.
Victory MotorSports Marketing Services LLC was founded by Mark J. Hann out of a need to bring the partnership of Motorsports and Corporate America together for developing expanded marketing opportunities. They are a motorsports marketing and management company that specializes in sponsorship opportunities for business and motorsports teams and they provide a unique marketing arena that allows businesses to take advantage of consumer brand recognition and loyalty.
For more details please call the Stafford Motor Speedway office at 860-684-2783 or visit Victory MotorSports Marketing Services LLC’s website at www.VictoryMotorSportsMarketingServices.com.
Sources: Scott Running/Stafford Motor Speedway PR