Stafford Springs, CT — Stafford Motor Speedway and Family Ford of Enfield have announced that their partnership will grow for the upcoming 2010 season with Family Ford providing a brand new 2010 F-150 Crew Cab to serve as a second safety vehicle. The relationship between Stafford Speedway and Family Ford was forged prior to the 2009 season and it was announced in December that the partnership would continue for 2010 with Family Ford providing an all new 2011 Super Duty F-350 to Stafford Speedway. In addition to the 2011 Super Duty F-350, Family Ford will provide a brand new 2010 F-150 Crew Cab to serve as the track’s safety vehicles for the 2010 NASCAR Whelen All-American Series season.
“Both trucks are currently being built and they should be ready for delivery to the Speedway in about 6 weeks,” said Mike Moriarty, General Manager of Family Ford. “Everyone here at the dealership is psyched to have the trucks arrive and deliver them to the track. We had a great first year with Stafford last season and the partnership gave us a lot of visibility in the area. We saw an influx of customers in both sales and service coming to us from the Stafford area, and we received a lot of positive feedback from customers who saw our truck at the track last season. With the level of advertising we do every month with television, radio, and print, this is a very cost effective way for us to get our name out there and we have seen that working with Stafford Speedway has brought customers to us. We’re going to have both trucks lettered up and install safety lighting on them, and we can’t wait to see them on the track this year.”
“It’s great to have Family Ford coming back with us and increasing their involvement here at the Speedway,” said Mark Arute, Stafford Speedway COO/GM. “As you look at the racing industry as a whole, there are not very many companies that are putting extra resources into sponsorships. I think that Family Ford’s increased participation for this season shows that advertising here at Stafford Speedway works and delivers results.”
Family ford is the Number One Volume Ford Dealership in Northern Connecticut and is located on Route 190 in Enfield, CT. Family Ford is also an authorized Ford Racing parts and service dealer. Family Ford’s sales hours are Monday thru Thursday 9am-9pm, Friday 9am-6pm, Saturday 9am-5pm, and Sunday 12pm-4pm. Family Ford prides itself on offering superior sales and service to their valued customers. You can learn more about Family Ford at www.familyfordofenfield.com. Ford is the Official Truck of Stafford Speedway and SMS Safety Team.
For more information, contact the Stafford Motor Speedway track office at 860-684-2783 or visit us on the web at www.staffordspeedway.com.
Sources: Scott Running/Stafford Motor Speedway PR