CONCORD, NC – March 9, 2017 – iRacing.com and the World of Outlaws announced today that iRacing will become the World of Outlaws exclusive online racing partner. The agreement brings the world’s leading online motorsports simulation service together with North America’s premier dirt track racing series and comes as iRacing prepares to launch its highly anticipated dirt racing feature on March 29.
Known around the racing world as “The Greatest Show on Dirt,” the World of Outlaws sanctions nearly 140 events a year throughout North America as part of the World of Outlaws Craftsman® Sprint Car Series and the World of Outlaws Craftsman Late Model Series, while iRacing’s 235,000 plus member subscribers race dozens of precisely-modeled cars on laser-scanned versions of nearly 100 of the world’s greatest ovals and road courses.
“We couldn’t be happier than to be associated with the World of Outlaws at the dawn of our online dirt racing feature,” says Steve Myers, Executive Vice President and Executive Producer for iRacing.com. “iRacers around the world are already eager to try their hands at dirt racing, and our partnership with the World of Outlaws will ramp up their enthusiasm to another level.”
“This is really exciting news for World of Outlaws fans and competitors,” says Ben Geisler, Chief Marketing Officer of the World of Outlaws. “iRacing is recognized around the world for delivering a remarkably authentic racing experience, and we can’t wait for our fans to see for themselves what it’s like to race our cars at legendary tracks like Eldora, Williams Grove, and Volusia Speedways.”
The agreement is part of a long-term commitment by iRacing and the World of Outlaws to integrate their brands in the dirt and online racing communities. In addition to the World of Outlaws Craftsman Sprint Car and Late Model Series, the World of Outlaws’ grassroots sanctioning body, DIRTcar Racing will be partnering with iRacing to bring authenticity to the entry level divisions featured as part of the dirt launch. DIRTcar Racing sanctions thousands of races in more than a dozen divisions ranging from Street Stocks to Pro Late Models and more at hundreds of tracks across the United States and Canada. In collaboration, iRacing plans to develop online versions of a variety of DIRTcar Racing series as a core element of its new dirt racing feature.
To learn more about iRacing and to take advantage of special offers visit http://www.iracing.com/.
The World of Outlaws Craftsman® Sprint Car Series is brought to fans across the country by many important sponsors and partners, including: Craftsman (Official Tool), Arctic Cat (Official Side-by-Side Recreational Vehicle), Hoosier Racing Tire (Official Tire), Morton Buildings (Official Building), Sears (Official Home Store), The Kenny Wallace Dirt Racing Experience (Official Racing Experience) and VP Racing Fuels (Official Racing Fuel); in addition to contingency sponsors, including: Cometic Gasket, COMP Cams, Edelbrock, JE Pistons, KSE Racing Products, MSD, Penske Shocks, and Superflow Dynos; along with manufacturer sponsors, including: Impact Racing Products, Intercomp, Racing Electronics, and TNT Rescue.
The World of Outlaws Craftsman® Late Model Series is brought to fans across the country by many important sponsors and partners, including: Arizona Sport Shirts (Official Apparel Company), Textron Off Road (Official Side-by-Side Vehicle), Craftsman (Official Tool), Hoosier Racing Tire (Official Tire), Morton Buildings (Official Building), Sears (Official Home Store), The Kenny Wallace Dirt Racing Experience (Official Racing Experience, VP Racing Fuels (Official Racing Fuel), and DirtonDirt.com (Hard Charger Award); in addition to contingency sponsors, including: Cometic Gasket, Comp Cams, Edelbrock, JE Pistons, JRI Shocks, MSD, Penske Shocks, QA1, QuarterMaster, Superflow Dynos and Wrisco Aluminum (Exclusive Racing Aluminum); along with manufacturer sponsors, including: Capital Race Cars, Integra Shocks, Impact Racing Products, Intercomp, Racing Electronics, Rocket Chassis and TNT Rescue.
Founded in 1978, the World of Outlaws®, based in Concord, N.C., is the premier national touring series for dirt track racing in North America, featuring the most powerful cars on dirt, the World of Outlaws Craftsman Sprint Car Series and the World of Outlaws Craftsman Late Model Series. Annually, the two series race nearly 140 times at tracks across the United States and Canada. CBS Sports Network is the official broadcast partner of the World of Outlaws. DIRTVision.com® also broadcasts all World of Outlaws events over the Internet to fans around the world.
Sources: Cristina Cordova/World of Outlaws PR