Town Fair Tire Becomes Title Sponsor of Stafford Speedway’s August Whelen Modified Tour Event
Stafford Springs, CT — Stafford Motor Speedway has announced that Town Fair Tire has become the title sponsor of the track’s prestigious August 7th Whelen Modified Tour event, the 19th Annual Town Fair Tire 150.
Town Fair Tire’s association with Stafford Motor Speedway is a partnership that traces its origins back 10 years to 1999. Town Fair Tire began their involvement with Stafford as an advertiser in the track’s PitStopper Magazine and has continually expanded their level of participation since their initial program advertisement. Town Fair Tire increased their advertising presence at Stafford by becoming a Billboard Sponsor and eventually began setting up displays on the midway to showcase their lines of tires and specialty rims. The midway displays led to Town Fair Tire becoming an Event Title Sponsor in 2007 as they sponsored Town Fair Tire Summer Heat and presented contingency bonuses to the SK Modified® and Late Model feature event winners. Last season saw Town Fair Tire shift their title sponsorship to Stafford’s popular Summer Blast-Off Fireworks program and the sponsorship has been elevated to a topflight level for the 2009 season by sponsoring the August 7th Whelen Modified Tour event.
Town Fair Tire’s involvement with Stafford Motor Speedway has not been limited to the track. With the advent of Stafford’s in-house produced NASCAR New England television show, Town Fair Tire has been a presenting sponsor of the show for the past three seasons on the New England Sports Network (NESN).
“Stafford Speedway is a great way for fans all across New England to enjoy NASCAR racing every Friday night,” said Jim Uliano, V.P. of Marketing for Town Fair Tire. “The level of competition at Stafford is top-notch as we’ve seen firsthand and we look forward to being part of the NASCAR Whelen Modified Tour as well as the Whelen All-American Series.”
“We are thrilled to welcome Town Fair Tire into our family of Whelen Modified Tour event title sponsors,” said Stafford Speedway CEO/GM Mark Arute. “Town Fair Tire has been a great partner to the track and our competitors for the last 10 years, and we’re proud to have them associated with one of our premier race events for the 2009 season.”
Town Fair Tire has over 74 Locations spread across the Northeast with locations in Connecticut, Massachusetts, Rhode Island, New Hampshire, and Maine, meaning there’s bound to be a Town Fair Tire near you. Town Fair Tire has over 300,000 tires in stock from famous makers like BF Goodrich, Bridgestone, Continental, Dunlop, Firestone, General Tire, Goodyear, Hankook, Kelly, Michelin, Pirelli, Toyo, Uniroyal, and Yokohama. Town Fair Tire offers a lowest price guarantee on their tires as well as a 30-day test drive on new tires, lifetime free tire maintenance, lifetime road hazard coverage, free wheel alignment with the purchase of two or more new tires, and after purchase price protection. For more information about Town Fair Tire and the services they have to offer, visit www.townfairtire.com. Nobody does it like Town Fair Tire!
For more information, contact the Stafford Motor Speedway track office at 860-684-2783 or visit us on the web at www.staffordspeedway.com.
Sources: Scott Running/Stafford Motor Speedway PR