LATICRETE to Sponsor Lee True Value Modified Race in July

By admin April 25, 2009 Lee USA, VMRS

Lee, NH. — When the True Value Modified Racing Series rolls into Lee USA Speedway, Lee, NH; Friday, July 10, it will mark the half way point in the season, a perfect time to contest for a higher purse, and thanks to the support of a newly named sponsor for the event, racers will have that opportunity.

Series President Jack Bateman and Lee USA Speedway owner Red MacDonald have jointly announced that LATICRETE International of Bethany CT; will sponsor this years “Port City 100” presented by LATICRETE, a race that has become a summer tradition at the seacoast facility. Modified racing has been on the Lee schedule in July since the early 90’s.

Thanks to the generous support of LATICRETE, race teams can look forward to the second highest paying race on the 2009 tour paying $2500 to win and $500 to start.

“Nice, real nice,” said Ed Dachenhausen, Danbury, CT; winner of last years race. “I applaud LATICRETE for their support. Money is tight this year. This is huge support. I’ll look forward to that race.”

Most of the additional money from Laticrete is going toward the drivers and race teams.

“It’s about the racers,” said Red MacDonald, owner of the speedway. “We are happy it worked out for everyone involved.”

Corporate Marketing Manager Maria Oliveira joined in on the enthusiasm. “We are pleased to take our sponsorship of local auto racing to the next level with Lee USA Speedway and the True Value Modified Series, and our guests are very excited about attending this great event,” she said.

LATICRETE is a world-wide manufacturer and marketer of installation systems for ceramic tile and stone used in residential, commercial and industrial applications. For over 50 years, LATICRETE has provided the technology, products and experience to make innovative, permanent installations for tile and stone.

For more information on the leading manufacturer of Tile and Stone adhesives log onto www.LATICRETE.com.

For additional series information, log on to www.modifiedracingseries.com.

Sources: John Spence, Sr./TVMRS PR