Town Fair Tire to Sponsor July Mighty Modified Race At New Hampshire Motor Speedway
Loudon, NH — When the rubber meets the road this summer at New Hampshire Motor Speedway, fans will have Town Fair Tire to thank for it. The region's best known tire retailer is joining the speedway family and the 2012 race season in a major way. The Connecticut-based company will be the title sponsor for NASCAR’s Whelen Modified Tour race on Saturday, July 14.
The Town Fair Tire 100 will be part of “The Magic Mile’s” action packed Saturday during the LENOX Industrial Tools 301 weekend. The mighty modifieds will race prior to the NASCAR Nationwide Series New England 200 and the day will close out with a new form of racing with the Global RallyCross Championship event.
“This is a huge win for us and I am excited to join forces with one of the best known names in tire sales,” says Jerry Gappens, executive vice president and GM of NHMS. “It’s important to have the support of local businesses like Town Fair Tire, and we hope this is the beginning of a long relationship together.”
New England based Town Fair Tire has been selling name brand tires at discount prices for more than 40 years. With the biggest brand name tires at the lowest possible prices, Town Fair Tire has over 85 locations in the region.
"We are excited to be a partner with New Hampshire Motor Speedway in sponsoring the Whelen Modified Tour Race,” stated Jim Uliano, vice president of marketing for Town Fair Tire. “I am very familiar with the Whelen Modified's as we have sponsored many of their races throughout New England at various race tracks but nothing as grand as having this event held here.
“I feel it is important to market with partners such as New Hampshire Motor Speedway because it offers a lot of synergies with the loyal fans that NASCAR has associated with it. We welcome the fans and spectators and I know they will see the best racing in the east."
For more details or to purchase tickets for the exciting 2012 season at New Hampshire Motor Speedway, fans are encouraged to call the track's ticket hotline at (603) 783-4931 or by visiting www.nhms.com. See you trackside!
About New Hampshire Motor Speedway
New Hampshire Motor Speedway is the largest sports and entertainment facility in New England and will host the two biggest sporting events in the six-state region as part of its exciting 2012 racing schedule.
Located approximately one hour north of Boston, in Loudon, N.H., the speedway hosts more than 100,000 spectators at each of its two prestigious NASCAR Sprint Cup Series races. Our NASCAR event weekends draw larger crowds than the Super Bowl, the NBA Finals, the World Series and the NCAA Final Four events. The facility is active every day from April through October and attracts more than 500,000 guests during the season. For more information on NHMS, please visit us at http://www.nhms.com/.
About Town Fair Tire
Town Fair Tire is New England's Largest Volume Discount Tire Dealer with over 85 stores throughout Maine, Conn. Mass., Rhode Island, and N.H. Town Fair Tire sells all the major brands at discount prices and has been in business for over 45 years.
Town Fair Tire opened their first store in Fairfield, Conn. in 1966 with the concept of selling all the major brands under one roof.
Town Fair Tires has the largest selection of Custom Wheels in the Northeast and the experienced sales staff can design a tire and wheel package for any type of vehicle at a guaranteed lowest price.
Sources: Kristen Costa/NHMS PR