NAPA Auto Parts Signs Multi-Year Agreement to Become Elite Corporate Sponsor at Stafford Speedway
Stafford Springs, CT — It’s been a busy off-season at the famed ½ mile oval and with much enthusiasm Stafford Motor Speedway is proud to announce that NAPA (National Auto Parts Association) has entered into a multi-year agreement to become the Elite Corporate Sponsor of Stafford Motor Speedway.
NAPA Auto Parts, now the Official Auto Parts Store of Stafford Motor Speedway has become the title sponsor of the 43rd Annual NAPA Auto Parts Spring Sizzler on April 25-27 and the NAPA Auto Parts Fall Final Weekend on September 27-28. In addition, NAPA Auto Parts will be the official sponsor of NAPA Victory Lane and the annual Pit Parties held during the Spring Sizzler and the Fall Final events will adorn the NAPA name.
“We’re pleased to have NAPA Auto Parts on board with us to build a consistent presence at Stafford which will enable NAPA stores to reach out to our fan base and beyond,” said SMS COO/GM Mark Arute. “NASCAR fans are passionate and brand loyal and we’re confident that they will embrace the NAPA brand. We’re anxious to commence our relationship with NAPA as we enter into our 2014 race season.”
“Speaking on behalf of the NAPA Auto Parts Stores and NAPA AutoCare Centers serviced by the NAPA Connecticut Distribution Center, we are very excited to partner with Stafford Speedway and look forward to being part of the best racing in New England if not the country,” said Dennis Gibbs, President and GM NAPA Distribution Connecticut. “NAPA strives to bring the best quality parts and service to our customers and we feel partnering with Stafford Speedway only strengthens our relationship with our customers. We look forward to 2014 and beyond.”
Stafford Motor Speedway will collaborate with NAPA Auto Parts as a marketing partner through in-store promotions, giveaways and special ticket offers to name a few elements.
“Our drivers, team members and fans are NAPA customers,” said Arute. “By cross promoting we feel it gives us both a great opportunity to grow. I feel like this is an ideal partnership and we’re proud to have NAPA Auto Parts as part of the Stafford Motor Speedway family. We’re looking forward to a successful association for years to come.”
NAPA Auto Parts has a long history in NASCAR, sponsoring teams in all three national NASCAR series and locally right here at Stafford Motor Speedway. NAPA can claim involvement with Champion driver Ron Hornaday in the Truck Series, 2-time Daytona 500 winner Michael Waltrip and locally with SK Modified® Champions Woody Pitkat and Ryan Preece. Dating back to the 1970’s NAPA has had a presence at Stafford Motor Speedway. In 1973, Frank Ferrara along with NAPA and Stafford Speedway joined forces to develop a 100 lap Modified event called the Ferrara 100 which continued through 1986. Sometimes history repeats itself.
The opening race weekend of the 2014 season is the rich in tradition 43rd Annual NAPA Auto Parts Spring Sizzler that will start another chapter in the history books at Stafford Motor Speedway.
With over 6,100 NAPA Auto Parts stores and 64 Distribution Centers serving all 50 states, NAPA’s presence is unmatched. There are more than 13,000 NAPA AutoCare, AutoCare Collision, and Truck Service repair facilities with over 422,000 parts in inventory every day. NAPA also boasts the convenience of 24-hour shopping with NAPA Reserve Online found at www.NAPAonline.com as well as the NAPA Auto Parts classification- a unique in store inventory control system that will help you find the exact part that you need and a highly trained and experienced professional that will help you get the job done with NAPA Know How.
For more information, contact the Stafford Motor Speedway track office at 860-684-2783 or visit us on the web at www.staffordspeedway.com.
Sources: Scott Running/Stafford Motor Speedway PR