NASCAR Elevates Five to Vice President
New Officers Include Dynamic Leaders From Across Several Key Departments
DAYTONA BEACH, Fla. (December 11, 2014) – NASCAR today announced it has promoted five leaders in its Daytona Beach, Florida, and Charlotte, North Carolina, offices to Vice President, in recognition of their various achievements and leadership roles in key business units.
The five promoted today include: David Higdon, Integrated Marketing Communications (Daytona Beach); Cory Posocco, NASCAR Events Group (Daytona Beach); Chad Seigler, Team Marketing Services (Charlotte); Colin Smith, NASCAR Digital Media (Charlotte); and Tshneka Tate, Legal (Charlotte).
“We have developed a very strong and deep leadership team that has provided expertise and strong results during a period of unique challenge and opportunity for our industry,” said Brian France, NASCAR chairman and chief executive officer. “Each of these individuals has demonstrated success in driving key initiatives across NASCAR and now become part of an overall leadership group that has us well positioned for the future.”
David Higdon, Vice President, Integrated Marketing Communications – Since joining NASCAR in 2011, Higdon has overseen several divisions within IMC and led numerous marketing communications campaigns and public affairs initiatives for the company and industry. He has also played a lead role in crisis communications and provided senior communications counsel and leadership during the creation of IMSA, which unified sports car racing in America, and through its inaugural season in 2014.
Cory Posocco, Vice President, NASCAR Events Group – After beginning his career as Stafford Speedway’s marketing / public relations director and special events coordinator, Posocco joined NASCAR in 2000. Since then he has steadily taken on greater roles in orchestrating special events, including NASCAR’s annual Sprint Cup Series Awards show, Hall of Fame induction ceremonies and countless other events at every level of NASCAR racing.
Chad Seigler, Vice President, Team Marketing Services – As a senior leader who helped create the Industry Services function at NASCAR, Seigler currently oversees Team Marketing Services which helps drive sponsorship sales for race teams at all three national series levels and ensures the deployment of broad NASCAR resources to support various team initiatives. He joined NASCAR in 2007 after two years at Nextel and five seasons with the Carolina Panthers.
Colin Smith, Vice President, NASCAR Digital Media – Joining NASCAR in 2012 after 14 years in various roles focused on college sports at RAYCOM, Smith has overseen the dramatic growth of NASCAR’s digital platform including NASCAR.com and a suite of touted mobile applications. He plays a key role driving integration of the digital portfolio with NASCAR’s broadcast partners, various NASCAR departments and the broader industry, as well as content distribution through various channels.
Tshneka Tate, Vice President, Senior Assistant General Counsel – A member of NASCAR’s legal team since 2000, Tate has risen to become senior in-house counsel with oversight of all legal issues for NASCAR Media Group, NASCAR Productions and NASCAR Digital Media. Recently, she played a key role in new rights agreements with FOX, NBC, IMG and was lead counsel on the transition of digital rights from Turner Sports back to NASCAR in 2012. Before joining NASCAR, Tate worked in the Maryland Attorney General’s office.
Sources: NASCAR PR