Sprint to End NASCAR Sponsorship
DAYTONA BEACH, Fla. (December 16, 2014) – “NASCAR and Sprint have enjoyed a long and productive partnership that has returned significant value to both parties. We understand significant changes within Sprint and the highly competitive business environment it is in has led to a decision not to extend its Cup Series entitlement position following the 2016 season. The NASCAR Sprint Cup Series is a very unique, premium sports marketing platform with strong momentum, so we are very confident of moving forward in 2017 with an outstanding new partner. In the meantime, we look forward to Sprint’s partnership on the best racing series in the world for the next two seasons.”
Sources: NASCAR Statement from Brett Jewkes, NASCAR Senior Vice President and Chief Communications Officer, on NASCAR and Sprint Partnership