Greenlight International Secure Worldwide Distribution to the NHRA Mello Yellow Drag Racing Series
Isle of Man based sports TV distributors Greenlight International, has entered into a multi-year exclusive agreement with the NHRA to become the worldwide media rights distributor (excluding the United States) across all media platforms, including network television, cable, satellite and terrestrial, internet TV, IPTV and mobile for the NHRA Mello Yellow Drag Racing Series.
The world’s highest profile drag racing has recently signed a new US domestic TV contract for coverage across the Fox Sports Network, a landmark deal that sees the championship move from ESPN.
Greenlight International will be bringing the 24 rounds of the championship to the international media markets either ‘as live’ or as 1-hour highlights. Delivering compelling coverage of the world’s fastest motorsport to audiences across the world.
Jon Quayle, Managing Director – Greenlight International said that “Greenlight International is very proud to start this relationship with the NHRA and the NHRA Mello Yellow Drag Racing Series. It is without doubt a very significant championship with a very knowledgeable and dedicated fan base throughout the world. We will be working very hard over the coming months to secure distribution across our network of international broadcasters”
Ken Adelson, Vice President Broadcasting, Digital Content & Executive Producer – NHRA, said “We are looking forward to working with Greenlight International to help deliver the series to the world’s sports broadcasters. We want to foster our existing fan base and help develop new fans in new markets and think our dynamic coverage from the 2016 NHRA Mello Yellow Drag Racing Series and beyond will help achieve this aim”
Eddie Krawiec
Greg Anderson
NHRA Drag Racing Facts:
The NHRA Mello Yello Drag Racing Series is the world’s number one when it comes to the fastest, loudest and most dramatic form of motorsport on the planet. Nobody does ground-shaking like Top Fuel, and though that’s the headline class there are three others – Funny Car, Pro Stock and Pro Stock Bike.
All of them make numbers that defy the imagination as well as the laws of physics and until you’ve seen thousands of horsepower totally overwhelm the conventional restrictions of aerodynamics and traction – well, you haven’t really been racing, have you.
POWER – A Top Fuel dragster lets rip with more than 7,000 horsepower, making more noise than Iron Maiden in concert, and a pair of them in side by side action register above 2.5 on the Richter scale, officially qualifying each race as a minor earthquake.
SPEED – Top Fuel dragsters are the fastest-accelerating vehicles on earth. Standstill to 100 miles an hour in less than a second, generating 8G at launch, standstill to 320 miles an hour in a bit less than 4 seconds – less time than it took to read this sentence.
NUMBERS – If nothing breaks it costs $1,000 per second to run a Top Fuel car. It destroys all 8 spark plugs each time, burns more than 20 gallons of nitromethane at $50 a gallon, and sucks in air at 3,000 cfm – so fast it freezes the intake and is virtually a solid inside the cylinders.
Sources: Greenlight International PR