Dickies Partners With Sarah Cornett-Ching
For 2016 K&N Pro East Rookie Campaign
The partnership will include the remaining 13 races of the NASCAR K&N East season. The team will debut the new livery at this weekend’s Mobile 150 in Mobile, Alabama.
The family-owned Williamson-Dickie Manufacturing Company is the only global workwear company outfitting workers head-to-toe. Since its humble beginnings as a Texas overalls manufacturer in 1922 they have grown to represent the top brand names in Performance workwear: Dickies®, Walls®, Van Moer, Kodiak®, Terra® and Workrite®.
“I am honored to be able to represent Dickies this year, it’s a brand I’ve seen my dad wear every day of his working life and one I have had the privilege of wearing throughout my career as a welder as well,” said Cornett-Ching. “Not only do they make quality workwear but they have a great selection of women’s workwear and casual wear too.”
In her rookie year in a NASCAR sanctioned series and just her second year of professional racing Canadian Sarah Cornett-Ching is already one of the most anticipated young drivers to make the journey through the NASCAR ranks.
Sarah spent four years as a welder and has experienced firsthand the quality of the Dickies brand; “It was not until recently I became aware of all of the different types of product Dickies offers. They have even branched into Tactical Wear in 2016.”
Dickies is a perfect fit for Sarah, what she stands for and believes in, a small family owned company who are true to their roots, and continuously strive to exceed customer expectations.
Ninety years of integrity, innovation and excellence have made Williamson-Dickie Manufacturing Company the trusted global leader in full-service workwear solutions.
About Dickies:
While Williamson-Dickie began as a bib overall company, today it has grown to be the number one manufacturer of work apparel worldwide. By continually expanding and updating its selection, Williamson-Dickie now offers garments ranging from its staple work pants and work shirts to items such as women’s workwear, chore coats, and denim jeans. Dickies® workwear is currently sold in all 50 states and throughout the world in countries such as South Africa, Australia, Russia, Chile, Japan, Iceland, Canada, Europe and Mexico. For more information please visit them on the web at: Dickies.com
Sources: Brooke Franceschini, NASCAR