Special Offer On Ernie Saxton’s Motorsports Sponsorship Marketing News
Find Out Reasons Companies Get Involved in Sponsorship and it is Not Always Exposure; Special Two for One Offer on Ernie Saxton’s Motorsports Sponsorship Marketing News
LANGHORNE, PA February 16, 2017 . . . “Most of the racers that we hear from about sponsorship still think that logos on the race car or media exposure are the main reasons for businesses getting involved in sponsorship,” said sponsorship expert Ernie Saxton. The latest edition of his Motorsports Sponsorship Marketing News newsletter offers an article penned by Kristin Swartzlander of dirtymouthcommunications.com that includes at least ten reasons why companies get involved in sponsorship and it is not always exposure.
Swartzlander includes increased brand loyalty, drive retail traffic and/or sales, entertain clients and a number of other reasons. Media exposure did not make the top ten.
Joe Verdegan offers a great article titled “Dealing With Social Media” and handling social media is becoming more important for racers and event organizers every day.
Marcie Barlow will tell you how important Collaboration can be to a successful sponsorship and marketing effort.
Contingency Connection’s Racer Rewards, of interest to racers and race promoters, outlines their latest sponsor additions.
The January/February, 2017 issue, kicking off the 33rd year for Motorsports Sponsorship Marketing News, offers a number of articles that will help readers with their sponsorship efforts along with sponsorship news that includes the announcement of Hooters return to NASCAR.
“There is a lot of helpful information for those seeking sponsorship,” said publisher Ernie Saxton. “The Kristin Swartzlander article is worth the price of a subscription on its own.”
Subscriptions are available for just $39.95 and for the next month new subscribers will receive two years for the price of one. So that is a total of $39.95 for two years. Subscriptions mailed out of the USA are priced at $49.95.
Telephone 267.934.7286 to subscribe. Visa and MasterCard are accepted. Or mail your check payable to ESC, Inc. to 1448 Hollywood Avenue, Langhorne, PA 19047.
Ernie Saxton Communications Inc., offering more than 45 years’ experience, is available as a sponsorship consultant. In addition he is available to prepare sponsorship proposals, contact and cover letters, media releases and more.
Saxton has columns on sponsorship and motorsports in general appearing in several newspapers and trade publications including Area Auto Racing News, National Dragster, Inside Track Motorsports News and Late Model Racer. He welcomes news releases from race teams, tracks, sanctioning organizations and others involved in the motorsports industry at Esaxton144@aol.com.
Check out the ESC website at www.saxtonsponsormarket.com.
Sources: Ernie Saxton Communications, Inc.