NASCAR Launches NASCAR TrackPass to Expand Reach of Live Racing Content
Digital Subscription Product Facilitates International Fan Development for 2017
DAYTONA BEACH, Fla. (Feb. 22, 2017) –- NASCAR TrackPass™, the sport’s first digital subscription product developed specifically for the international market, will now offer live racing action to more NASCAR® fans than ever before. Fans around the world can watch all 38 Monster Energy NASCAR Cup Series™ and 33 NASCAR XFINITY Series™ events either through NASCAR’s local television partner or by subscribing to NASCAR TrackPass. The product will be available in 120 countries and territories at launch, with plans to continue expanding the NASCAR TrackPass footprint throughout 2017.
NASCAR TrackPass will offer full race replays and features like a live leaderboard and highlights to give fans the complete race experience. International NASCAR fans in most territories outside the U.S. and Canada can go toTrackPass.NASCAR.com to subscribe to the product or download the application for Android and iOS through the iTunes and Google Play stores. Subscription costs start at $125 per year and $15 per month and vary by individual country and territory.
“Exploring new distribution channels for race content across both broadcast and digital platforms allows NASCAR to continue strengthening its global presence and diversify the sport’s fan base,” said Steve Herbst, senior vice president, broadcasting and production at NASCAR. “Given their experience in the sport and expertise around live streaming, NBC was a natural choice to lead our development of NASCAR TrackPass, providing our international fans more choice than ever before.”
NASCAR Track Pass is powered by Playmaker Media, NBC Sports Digital’s technology service providing end-to-end support for companies in need of best-in-class live streaming and VOD solutions.
International viewers can subscribe now to kick off the 2017 Monster Energy NASCAR Cup Series season by watching the DAYTONA 500® at Daytona International Speedway this Sunday, Feb. 26.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
Sources: Chelcee Baker/NASCAR Integrated Marketing Communications