NASCAR Drivers, Social Media Stars Lead Return of NASCAR Goes West
Driver Adventures Off the Track to Highlight Three-week Trek to Las Vegas, Phoenix and L.A. Races
DAYTONA BEACH, Fla. (Mar. 8, 2017) –- NASCAR® drivers are packing a sense of adventure for their 2,000-mile journey west as NASCAR Goes West celebrates the sport’s annual stretch of races at Las Vegas Motor Speedway, Phoenix Raceway, and Auto Club Speedway.
Following an exciting season launch at Daytona and Atlanta, drivers will take in the sights and sounds of the West Coast in conjunction with Whistle Sports and popular social influencers, including Frisbee trick shot artist Brodie Smith, the Harlem Globetrotters and acrobatic fitness couple Austin and Julian.
In preparation for race days, NASCAR fans can follow the drivers along their off-track adventures on Snapchat and Instagram, and across all social media platforms using #NASCARGoesWest.
“NASCAR fans love seeing their favorite drivers out of their element, having fun outside of the race car,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “NASCAR Goes West is about capturing the adventurous spirit of our drivers as excitement builds for the incredible NASCAR racing at Las Vegas, Phoenix, and Auto Club.”
Toyota helped kick off NASCAR Goes West with the launch of a three-week road trip highlighting the uniqueness of the southwest as well as various activities involving several of the Toyota drivers. Fans can also follow along through the @ToyotaRacing social media platforms along with daily updates on ToyotaRacing.com.
NASCAR and Whistle Sports will share content leading up to each race weekend as Monster Energy NASCAR Cup Series™ and NASCAR XFINITY Series™ drivers put their trick-shot skills to the test with Brodie Smith, play hoops with the Harlem Globetrotters, and work out with fitness experts Austin and Julian.
Additionally, popular Hispanic influencers Jay Mendoza and David Lopez will create videos from the race tracks, providing their followers with a behind-the-scenes look at what it’s like to experience a NASCAR race weekend live and in person.
Throughout the campaign, unique and compelling NASCAR Goes West content from drivers, teams, and tracks will be amplified across NASCAR social media platforms.
The Kobalt 400 at Las Vegas Motor Speedway on March 12 is the first of three Monster Energy NASCAR Cup Series races that are part of NASCAR Goes West. The race will be followed by the Camping World 500 at Phoenix International Raceway on March 19, and the Auto Club 400 at Auto Club Speedway on March 26.
All three Monster Energy NASCAR Cup Series races begin at 3:30 p.m. ET and will be broadcast live on FOX and SiriusXM NASCAR Radio, channel 90, with additional coverage on NASCAR.com. The Las Vegas race will be broadcast on the Performance Racing Network (PRN), and the Phoenix and Auto Club races on the Motor Racing Network (MRN).
Tickets to NASCAR national series events are available at NASCAR.com/tickets.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
Sources: Pete Stuart/NASCAR Integrated Marketing Communications