NASCAR and Camping World Expand Partnership to Provide Gander Outdoors Entitlement Position
Gander Outdoors Naming Rights of Truck Series to Begin in 2019, Series to be Rebranded NASCAR Gander Outdoors Truck Series
DAYTONA BEACH, Fla. (May 8, 2018) – NASCAR® and Camping World have expanded their agreement to provide Gander Outdoors naming rights to the NASCAR Camping World Truck Series. Beginning in 2019, the national series will be rebranded as the NASCAR Gander Outdoors Truck Series.
Camping World originally became title sponsor of the Truck Series in 2009. In 2014, NASCAR and Camping World signed a landmark seven-year agreement, continuing the partnership through 2022. This newly expanded agreement provides official NASCAR status and naming rights to Camping World’s partner brand, Gander Outdoors. The remaining years on the deal are still intact.
“Gander Outdoors’ customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series in 2019,” said Steve Phelps, NASCAR Chief Operating Officer. “The NASCAR Camping World Truck Series has a consistent and dedicated fan base that will embrace the Gander Outdoors brand. This expanded agreement demonstrates our partners’ confidence in the on-track product and the power of our brand loyal fan base.”
Gander Outdoors, formerly known as Gander Mountain, was purchased and rebranded by Marcus Lemonis, Chairman of Camping World, in May 2017. Earlier this year, Gander Outdoors announced its title sponsorship of two races at Pocono Raceway; the Gander Outdoors 150 (NASCAR Camping World Truck Series) on July 28 and the Gander Outdoors 400 (Monster Energy NASCAR Cup Series) on July 29.
“Nearly a decade ago we felt strongly our entitlement sponsorship would dramatically increase Camping World’s customer base and it’s delivered,” said Marcus Lemonis, Chairman of Camping World. “We expect the passionate fans of NASCAR will embrace Gander Outdoors the same way they supported Camping World and we couldn’t be more excited about the future of the series.”
Additionally, as part of the newly expanded agreement, Camping World partner brands Overton’s and The House Outdoor Gear will also receive official NASCAR status. The newly signed agreement includes rights to activate across all retail locations nationwide.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), three regional series, one local grassroots series, three international series and the Automobile Racing Club of America (ARCA). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.comand http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
About Gander Outdoors
Gander Outdoors is an outdoor retailer that operates in local communities and online, dedicated to servicing the hunting, camping, fishing, shooting, and active sports markets. With seasonally and regionally relevant products, Gander Outdoors will have the best selection of gear, at a great value to help you get outdoors and explore.
About Camping World Holdings
Camping World Holdings, headquartered in Lincolnshire, Illinois, is the leading outdoor and camping retailer, offering an extensive assortment of recreational vehicles for sale, RV and camping gear, RV maintenance and repair and the industry’s broadest and deepest range of services, protection plans, products and resources. Since the Company’s founding in 1966, Camping World has grown to become one of the most well-known destinations for everything RV, with over 140 retail locations in 36 states and a comprehensive e-commerce platform. Coupled with an unsurpassed portfolio of industry-leading brands including Erehwon Mountain Outfitters, Gander Outdoors, Good Sam, Overton’s, The House and Windward/W82, Camping World Holdings has become synonymous with outdoor experiences. Camping World’s stock is traded on the New York Stock Exchange under the symbol “CWH”.
Sources: Chris Tropeano/NASCAR Integrated Marketing Communications