“How to Find Time for Sponsorship Work” and More in this Edition of Ernie Saxton’s Motorsports Sponsorship Marketing News
LANGHORNE, PA March 2, 2019 . . . Often times we hear racers tell us that the reason they are not successful at securing sponsorship is because they just don’t have the time needed to devote to it. In the latest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News Kristin Swartzlander, considered an expert in sponsorship marketing, shares some ideas on “How to Find Time for Sponsorship Work”. We are sharing a few of the ideas but you will have to sign up for a subscription to see the rest of the article.
When working with clients, answering questions in our sponsorship success group, fielding emails or talking to racers at events, one of the biggest barriers teams feel in finding sponsorship is: “I don’t have enough time.”
It’s a legit concern, but it’s a claim that we make probably every day.
Think about the conversations you just had over the holiday season. When someone mentions what they’re up to or their goals for the next year, we’ve all said we don’t have time for things that we legitimately want to do. It might be finding sponsors for the upcoming season. It might be starting a side business or working out or cooking home-cooked meals or taking the kids to a trampoline park. (<- That’s what you do with children, right? ‘Trampolines’ seems accurate.)
We’ve never been – or felt – busier. There’s never enough time.
But here’s the hard truth: if you don’t have time to find sponsorship, you don’t have time to have marketing partners because you don’t have time to serve them.
Sad, but true.
And the Swartzlander article goes on.
Also in this edition of Motorsports Sponsorship Marketing News is the finish of a two part article by Attorney M.K Spotts on “Social Media Management”.
Kym Oberauer offers some great sponsorship help with his article titled “How to Attract Sponsors Using Irresistible Opportunities”.
And there is some help with public relations efforts including an article from Mickie Kennedy’s eReleases that offers great tips on producing news releases that will be used plus a load of news on successful sponsorship deals that have recently been announced.
A one year subscription to the newsletter, now in its 35th year, is priced at $29.99 while a two year subscription is just $39.95. That is quite a savings. And if you sign up by April 1st we will include the issue which has the first part of the Spotts article at no charge.
Send check payable to ESC at 1448 Hollywood Avenue, Langhorne, PA 19047 or have your MasterCard or VISA ready and telephone 267.934.7286.
Publisher Ernie Saxton, with more than 45 years’ experience in sponsorship and public relations, offers his services in sponsorship marketing, public relations and consulting. Telephone 267.934.7286 or email Esaxton144@aol.com to have some questions answered or just find out how we can help you. Or check out our website at www.saxtonsponsormarket.com.
Sources: Ernie Saxton Communications