Extreme E Announces Broadcast Deal with Fox Sports Asia
Friday 6 August, London: Extreme E has signed a multi-year broadcast partnership with FOX Sports Asia which will see the pioneering electric SUV off-road racing series screened live across Southeast Asia, starting in February 2021.
The championship, which unveiled Greenland as its first confirmed location last week, is set to revolutionise motorsport and entertainment with its E-SUVs racing head-to-head across five of the world’s most remote and extreme environments that have been severely damaged at the hands of climate change or human interference – with the goal of raising awareness and inspiring action.
Ali Russell, Chief Marketing Officer at Extreme E, said: “I’m delighted to announce this broadcast partnership between FOX Sports Asia and Extreme E – it’s a major step for us. It represents a huge commitment from a leading sports media company and ensures we will be able to bring top-tier coverage of the series to millions of households across Southeast Asia.”
“Extreme E is at the forefront innovation, excitement and fan-engagement, which is also what FOX Sports strives to consistently deliver to fans across Southeast Asia. I’m pleased that the series has chosen to call FOX Sports its home, which will certainly complement our existing line-up of premier sports content,” added Craig Dobbs, Head of Acquisitions, FOX Networks Group.
Extreme E will race across five formidable environments – the Himalayas, Arctic, Rainforest, Desert and an Indian Ocean island, showcasing SUV performance in some of the planet’s harshest and most remote regions, whilst also telling the important local stories of how life is affected by the environment.
Races will take place over three days, within an area no larger than 10km2, creating highly entertaining head-to-head action in a tournament, knockout style. Track designers have been tasked with carefully selecting course options, which provide the most challenging, exciting racing action whilst crucially generating no negative impact from either environmental or social perspectives. Routes will be designed to incorporate existing obstacles and features with elevation changes and jumps without the need to adapt the environment.
Season 1 is set to get underway in early 2021. Greenland is the first of the five race locations to be confirmed, with recces currently taking place to find the remaining four.
Venturi, HWA AG and ABT Sportsline have already confirmed their team entries into Extreme E, and further team and partner announcements are due to follow in the very near future as the championship continues its exciting development apace.
About Extreme E:
Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles to help preserve the environment and protect the planet.
Another unique feature of Extreme E is its floating garage, the RMS St. Helena. The former Royal Mail cargo-passenger vessel is undergoing a modernisation and refit in order to lower its emissions. It will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint as well as being used to facilitate scientific research through an on-board laboratory.
In addition to live race action, Extreme E has joined forces with Academy Award-winning filmmaker Fisher Stevens, producer of The Cove and Before The Flood, who will direct a Netflix style documentary series to highlight the specific climate threats facing each ecosystem.
Extreme E is operated in association with Formula E – the organiser of the ABB FIA Formula E Championship. Extreme E is committed to sustainability and minimising environmental impact – as well as playing its part in re-building and restoring areas already impacted by climate change.
About FOX Sports Asia:
FOX Sports is Asia’s No. 1 sports broadcast network, focused on delivering the most compelling sports content to fans. The network includes FOX Sports, FOX Sports 2 and FOX Sports 3, which offer live presentations of Formula One®, MotoGP, Formula E, all four tennis grand slams (Australian Open, Roland Garros, Wimbledon and the US Open), men’s golf majors (The Masters, US Open, The Open and the PGA Championship) as well as the LPGA tour, football (Bundesliga, AFC Champions League and AFC Cup), UFC, MLB and more. Fans seeking the latest sports news, updates, highlights and opinions from the world of sports can also go to foxsportsasia.com, as well as the FOX Sports Asia app and social media pages (@foxsportsasia).
Sources: Formula E PR