Global Superstar BTS to Raise Awareness of Climate Change as Global Ambassador of Formula E

By admin December 18, 2019 Formula E

– Global superstar and world’s first fully-electric international racing series team up with shared purpose to combat climate change
– K-pop phenomenon to promote benefits of electric vehicles to millions of young fans and the part they will play in addressing air pollution
– News broken by KBS with national public broadcaster of South Korea also announcing partnership to televise inaugural Seoul E-Prix on Sunday, May 3

SEOUL, SOUTH KOREA (December 19, 2019) – The ABB FIA Formula E Championship – the electric street racing series – has today announced it is joining forces with global superstar BTS, to help promote the benefits of electric vehicles and the crucial part they will play in combating climate change.
The global superstar and first-ever South Korean music artist to top the Billboard Hot 100 chart is teaming up with Formula E as a global ambassador, using their unique platform to shine a light on important social issues such as addressing air pollution.

With air pollution presenting the single largest environmental risk to human health today and causing more deaths each year than smoking cigarettes (according to the World Health Organisation), both Formula E and BTS hope to inspire the next generation and millions of young fans to embrace clean energy and become future drivers of electric vehicles.

BTS has a huge global following, with more than 60 million listeners and 3 billion streams across 79 countries on Spotify this year alone. Along with over 90 million combined followers on all official social accounts, the new partnership offers an additional avenue to further amplify the mission of the ABB FIA Formula E Championship.

Formula E aims to accelerate the mass adoption of electric vehicles and in turn tackle air pollution and counteract climate change. As the only form of motorsport to not produce any tailpipe emissions, Formula E’s primary purpose is to increase the number of electric cars on the road and the series regularly connects with influential partners to spread its message.

Breaking the news that BTS will become a global ambassador of the ABB FIA Formula E Championship, South Korean national public broadcaster KBS also announced they will be airing the inaugural race scheduled in Seoul on Sunday, May 3, 2020.

The bespoke city street circuit takes in some of Seoul’s best-known sights, with a special section of track housed inside the Olympic Stadium and winding its way around the Jamsil Sports Complex.

To learn more about the ABB FIA Formula E Championship, find out where to watch race highlights and buy tickets, visit www.FIAFormulaE.com or download the app on iOS and Android.

Alternatively, follow the ABB FIA Formula E Championship on Facebook, Instagram, Twitter, and YouTube. @FIAFormulaE #ABBFormulaE

Chief Executive Officer of Formula E
Jamie Reigle
“We are delighted to announce BTS as a global ambassador of the ABB FIA Formula E Championship. BTS has cultivated an engaged fan base that is highly passionate about social issues and we share a common desire to raise awareness of the threat of climate change. In partnering with BTS, we will amplify our purpose of accelerating the adoption of electric vehicles to a global youth audience. Leonardo DiCaprio, Diane Kruger, Orlando Bloom and others have joined us at previous E-Prix races, and we look forward to working with BTS to continue to promote sustainability and the electric movement. We are extremely happy to collaborate with RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook to catalyse a move towards a cleaner future, faster.”

About the ABB FIA Formula E Championship:
Electric is 45-minutes of non-stop action. The ABB FIA Formula E Championship is the closest and most competitive category in motorsport, with unpredictable and exciting electric racing in the centre of the world’s most iconic cities. Formula E is the fastest-growing series in motorsport and boasts the best roster in racing, where renowned road car manufacturers and automotive brands battle for points, position and bragging rights.
Electric is a race that matters. Formula E is more than just a race on the track, it’s also a proving ground and platform with a higher purpose – to test new technologies, drive development to the production line and put more electric cars on the road. Using the spectacle of sport, the ABB FIA Formula E Championship is sending a powerful message to speed-up the switch to electric, in a bid to counteract climate change and address the devastating effects of air pollution. www.FIAFormulaE.com
Follow the ABB FIA Formula E Championship on Facebook, Instagram, Twitter and YouTube. @FIAFormulaE #ABBFormulaE
About ABB:
ABB (ABBN: SIX Swiss Ex) is a technology leader that is driving the digital transformation of industries. With a history of innovation spanning more than 130 years, ABB has four customer-focused, globally leading businesses: Electrification, Industrial Automation, Motion, and Robotics & Discrete Automation, supported by the ABB Ability™ digital platform. ABB’s Power Grids business will be divested to Hitachi in 2020. ABB operates in more than 100 countries with about 147,000 employees. www.abb.com
Photos ‘Courtesy of Formula E’.
1 – (L-R) V, SUGA, Jin, Jimin, Jung Kook, j-hope and RM stood beside the fully-electric Formula E car for a special project to be revealed next year.
2 – Stoffel Vandoorne (Mercedes-Benz EQ) racing against team-mate and reigning F2 champion Nyck de Vries, Edoardo Mortara (ROKiT Venturi Racing) and Sam Bird (Envision Virgin Racing) in Diriyah.