HUGO BOSS Extends Partnership with Formula E as Official Apparel Partner
– HUGO BOSS renews partnership with Formula E for further three seasons until at least the end of the 2022/23 ABB FIA Formula E World Championship
– Global lifestyle brand to continue putting their name to the premium hospitality experience inside the BOSS | EMOTION CLUB at every E-Prix
– Formula E staff, senior management and volunteers dressed by BOSS as official apparel partner with a shared commitment to innovation and excellence
METZINGEN, GERMANY (February 11, 2020) – Formula E has today announced that HUGO BOSS has extended its partnership as official apparel partner for a further three seasons, until at least the end of the 2022/23 ABB FIA Formula E World Championship.
As official apparel partner since joining the electric racing series at the start of season four, HUGO BOSS will continue to dress Formula E staff, senior management and volunteers, as well as putting their name to the BOSS | EMOTION CLUB at every E-Prix.
The BOSS | EMOTION CLUB is home to the most exclusive Formula E hospitality experience. From fine dining to live music and entertainment, celebrity guests and unparalleled views of all the racing action.
HUGO BOSS has been an early supporter of the ABB FIA Formula E Championship, choosing to switch racing categories after many years in motorsport, with Formula E closely aligning with the company’s constant drive for innovation, excellence and sustainability.
To learn more about the ABB FIA Formula E Championship, find out where to watch race highlights and purchase hospitality packages, visit www.FIAFormulaE.com or download the app on iOS and Android.
Alternatively, follow the ABB FIA Formula E Championship on Facebook, Instagram, Twitter, and YouTube. @FIAFormulaE #ABBFormulaE
Chief Executive Officer of Formula E
Jamie Reigle
“We are delighted to extend our relationship with HUGO BOSS. HUGO BOSS was the first lifestyle brand to join Formula E in season four and extending our partnership reaffirms our shared commitment to create a more sustainable future. HUGO BOSS is more than our official apparel partner, they reinforce our position as a global lifestyle movement. With their driver ambassadors on the grid and their name on our premium hospitality experience at every E- Prix, HUGO BOSS is truly a part of the Formula E family.”
Chief Executive Officer of HUGO BOSS AG
Mark Langer
“We have been involved in the development of Formula E from an early stage, and we are pleased to see how we have successfully grown together. Along with our shared commitments to excellence and innovation, both brands embody a certain lifestyle, an element of the collaboration that we will further strengthen with the BOSS | EMOTION CLUB. The next three seasons will see us continuing and deepening our relationship.”
About the ABB FIA Formula E Championship:
Electric is 45-minutes of non-stop action. The ABB FIA Formula E Championship is the closest and most competitive category in motorsport, with unpredictable and exciting electric racing in the centre of the world’s most iconic cities. Formula E is the fastest-growing series in motorsport and boasts the best roster in racing, where renowned road car manufacturers and automotive brands battle for points, position and bragging rights.
Electric is a race that matters. Formula E is more than just a race on the track, it’s also a proving ground and platform with a higher purpose – to test new technologies, drive development to the production line and put more electric cars on the road.
Using the spectacle of sport, the ABB FIA Formula E Championship is sending a powerful message to speed-up the switch to electric, in a bid to counteract climate change and address the devastating effects of air pollution. www.FIAFormulaE.com
Follow the ABB FIA Formula E Championship on Facebook, Instagram, Twitter and YouTube. @FIAFormulaE #ABBFormulaE
About ABB:
ABB (ABBN: SIX Swiss Ex) is a technology leader that is driving the digital transformation of industries. With a history of innovation spanning more than 130 years, ABB has four customer-focused, globally leading businesses: Electrification, Industrial Automation, Motion, and Robotics & Discrete Automation, supported by the ABB Ability™ digital platform. ABB’s Power Grids business will be divested to Hitachi in 2020. ABB operates in more than 100 countries with about 147,000 employees. www.abb.com
About HUGO BOSS:
HUGO BOSS is a global leader in the upper premium apparel market. With some 14,700 employees around the world, the German Group develops and sells high-quality fashions and accessories for women and men under its BOSS and HUGO brands. Its products range from classic contemporary apparel, elegant evening fashions and casualwear through to shoes, leather accessories and licensed products including fragrances, eyewear and watches.
For many years, HUGO BOSS has been engaged in the fields of sport and the arts. Within the former, it taps premium sports such as golf, sailing, soccer and motorsports to convey the brand values of success, precision, innovation and sustainability. Since 2017, it has added an agreement with the exclusively electric Formula E series, which has chosen HUGO BOSS as its first Global Apparel Partner. www.hugoboss.com
Follow HUGO BOSS for Formula E updates on Twitter @HUGOBOSS #RACEAHEAD #BOSSsports