Extreme E announces Neat Burger as Official Plant-based Partner
Neat Burger is the world’s first plant-based sustainable burger chain and is backed by six-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality organisation, The Cream Group, and UNICEF Ambassador and early backer of Beyond Meat, Tommaso Chiabra. Neat Burger offers a menu that appeals to not only those who follow plant-based diets, but any individuals, meat-eaters included, who want to eat delicious meat-free dishes that are more sustainable, healthier and ethical.
Extreme E, starting early 2021, is a sport for purpose. The series will visit five remote locations; arctic, desert, rainforest, glacier, and coastal; which are already damaged or severely under threat of climate change from a range of serious issues including melting ice caps, deforestation, desertification and rising sea levels, which are all impacted by climate change and human influences.
As well as promoting the benefits of electric vehicle and clean mobility technology, Extreme E aims to use its sporting platform to promote everyday solutions society can all take to help reverse the effects of climate change on the planet.
Alejandro Agag, Founder and CEO at Extreme E, commented: “It’s a little different for a motorsport series to have a plant-based partner but as we look to create a sport for purpose it is important to consider all the areas that impact how sustainable and environmentally friendly our championship is, and our food choices play a key role.
“Neat Burger” shares the same values as Extreme E in terms of environmental wellbeing and promoting solutions for our planet, and we certainly believe it’s important for us all to acknowledge that what we eat is having a real impact on our planet. I’m delighted we will be serving food on our race sites that aligns so well to our values of being better for the earth.”
Stasi Nychas, Co-Founder and Head of Operations at Neat Burger, commented: “We are delighted to team up with Extreme E as its official Plant-based Partner ahead of the launch of its 2021 championship. As the world’s first plant-based sustainable burger chain, we are committed to championing environmental sustainability and playing our part in positively impacting the environment. Therefore, we are proud to have partnered with such a like-minded brand in Extreme E, whose team is dedicated to spreading awareness and promoting solutions to climate change and other serious environmental issues.”
As well as serving its plant-based dishes on location, Neat Burger is developing a dedicated burger for each Extreme E race, which will be tailored to the unique flavours and heritage of each host country. This special edition menu, which will be revealed in coming months, will be available for order and delivery from Neat Burger restaurants each month throughout Season 1 of the championship.
In addition to producing planet-friendly plant-based meal choices, Neat Burger recently partnered with Deliveroo to deliver free meals to frontline NHS workers who have been working tirelessly to help people affected by the COVID-19 pandemic. Neat Burger, in association with Beyond Meat, also works with Cornwall’s The Eden Project, and plants one tree for every burger sold.
Neat Burger opened its first site in September 2019, just off Regent Street in London, and is also set to open its second dine-in outlet at Camden Market this year, with plans for global expansion across Europe, the US and Middle East already in place.
To learn more about Extreme E, visit – www.Extreme-E.com
About Extreme E:
Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles to help preserve the environment and protect the planet.
To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media.
The RMS St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub, a move which is estimated to lower carbon output by two thirds in comparison to air freight. It will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint as well as being used to facilitate scientific research through an on-board laboratory.
Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site.
About Neat Burger: Official Plant-based Partner
Neat Burger is the first of its kind – the planet-friendly, plant-based, full-flavoured game-changer the world has been waiting for. The world’s first plant-based sustainable burger chain, Neat Burger offers a menu that appeals to not only those who follow plant-based diets, but any individuals, meat-eaters included, who want to eat delicious meat-free dishes that are more sustainable, healthier and ethical. The brand is backed by five-time FIA Formula One World Champion Lewis Hamilton, in collaboration with hospitality organisation The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra. Neat Burger opened its first site in September 2019, just off Regent Street in London, and is set to open its second dine-in outlet at Camden Market in 2020, with plans for global expansion across Europe, the US and Middle East already in place.
About Continental Tyres: Founding Partner and Official Tyre Partner
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2019, Continental generated sales of €44.5 billion and currently employs more than 230,000 people in 59 countries and markets.
The Tyres business area has 24 production and development locations worldwide. Continental is one of the leading tyre manufacturers with more than 56,000 employees and posted sales of €11.7 billion in 2019 in this business area. Continental ranks among the technology leaders in tyre production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Tyres business area includes services for the tyre trade and fleet applications, as well as digital management systems for tyres.
About CBMM: Founding Supplier
CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States, CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 300 customers in 50 countries.
About LuisaViaRoma:
Established in 1929, LuisaViaRoma has been an online luxury destination since 1999. In 2019, LuisaViaRoma celebrated the company’s 90th anniversary, as well as the 20th anniversary of its online business.
Sources: Julia Fry/Extreme E PR