BBC Global News and Formula E Partner to Bring Fan Stories to Life in New Online Films
– BBC Global News’ focus on growth through commercial content partnerships leads to collaboration with Formula E to target new audiences.
– Never-been-told stories about all-electric ABB FIA Formula E World Championship to be shared from the perspective of fans around the world.
– Online hub to house content showcasing sustainability, technology and inclusivity accelerated by the world class all-electric racing series.
London, England (December 10, 2020) – Formula E and BBC Global News have launched a commercial partnership to produce a set of pioneering online films to bring the all-electric motorsport to a new, digital audience around the world. The films will showcase meaningful fan stories from behind the scenes of the 2020/21 ABB FIA Formula E World Championship.
Targeting a unique online audience from around the world, the content will tell the story of a newly emerging global sports fan base. It will shine a light on the role Formula E is playing in the global conversation around electric vehicles, the benefits of achieving a net-zero carbon footprint, and the importance of inclusivity and ethical principles to the modern sports fan.
To showcase never-been-told stories from around the world, fans are encouraged to share their most memorable Formula E experiences by uploading them online. These stories will be developed into original short films which will be housed on a dedicated content hub within the BBC StoryWorks website throughout 2021-22.
As part of the project, BBC Global News’ award-winning, proprietary research methods, involving state-of-the-art facial coding technology, will be used to track the audience’s emotional engagement and identify a new community of Formula E fans.
Chief Executive Officer of Formula E
Jamie Reigle
“We are delighted to work with BBC Global News on this project. At Formula E, we aim to innovate and push boundaries to shape a better future for generations to come. BBC Global News is the perfect partner for Formula E as they share our philosophy of delivering engaging and topical entertainment while considering its impact on our planet and global community. In working with BBC Global News, we will tell powerful stories through the eyes of a new generation of fans who crave edge-of-seat sporting entertainment, while demanding a strong commitment to make the world a better place.”
Executive Vice President of Advertising for BBC Global News
Sean O’Hara
“The fans are at the heart of any sport and Formula E has a highly engaged and unique global following – much like the BBC. This landmark partnership with Formula E represents a new kind of film production for us and we’re excited to shine a spotlight on Formula E’s passionate supporters by uncovering their remarkable tales and using our unrivalled storytelling skills to share them with the world.”
The ABB FIA Formula E World Championship will make its Season Seven debut in Santiago, Chile in January with two races, the first staged at 18:00 GMT (15:00 local time) on January 16 and the second at 15:30 GMT (12:30 local time) on January 17.
Audiences can plug in and follow the ABB FIA Formula E World Championship on Facebook, Instagram, Twitter, TikTok and YouTube. @FIAFormulaE #ABBFormulaE
About Formula E and the ABB FIA Formula E World Championship >>
Formula E exists to advance sustainable human progress through the power of electric racing. The only sport to be certified net zero carbon since inception, Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles.
The ABB FIA Formula E World Championship brings intense and unpredictable all-electric racing to the heart of iconic cities around the world. In its first six seasons Formula E crowned five different champions and celebrated 17 winners in 69 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is not only one of the most compelling racing series on the planet but also an unparalleled proving ground for race-to-road electric vehicle and sustainable mobility technologies.
Powered by purpose and united by a passion to deliver edge-of-seat racing, the positively charged Formula E community of teams, manufacturers, partners, broadcasters, host cities and fans work together to light up the world with the transformative power of electric racing. www.FIAFormulaE.com
About ABB >>
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
About BBC Global News >>
BBC World News and BBC.com, the BBC’s commercially funded international 24-hour English news platforms, are owned and operated by BBC Global News. BBC World News television is available in more than 200 countries and territories worldwide, and over 450 million households and 3 million hotel rooms. The channel is also available on over 180 cruise ships, 53 airlines, including 13 distributing the channel live inflight. BBC.com offers up-to-the-minute international news, in-depth analysis and features, including BBC Worklife, BBC Culture, BBC Future, BBC Travel and BBC Reel, for PCs, tablets and mobile devices to more than 145 million unique browsers each month.
About BBC StoryWorks >>
BBC StoryWorks is the commercial content studio of BBC Global News. Building on the BBC’s century-long pedigree as the world’s most trusted storyteller, it works with brands to create beautifully crafted stories that move and inspire curious minds, across platforms and across the globe.
Sources: Formula E PR
Photo Courtesy of Formula E