NOS Energy Drink extends title sponsorship with World of Outlaws Sprint Cars
CONCORD, NC – Feb. 5, 2021 – With two successful seasons under its belt as the title sponsor for the World of Outlaws Sprint Car Series, NOS Energy Drink has decided to extend its partnership with the Series in a new multi-year deal.
The extended partnership will make NOS Energy Drink one of the longest-running title sponsors in the history of the Series – even providing full support for the Series during the COVID-19 hindered 2020 season.
“NOS Energy Drink has been a tremendous title sponsor that’s only elevated the World of Outlaws brand,” said Brian Carter, World of Outlaws CEO. “We’re thrilled NOS Energy has decided to extend its title sponsorship of ‘The Greatest Show on Dirt’ as the Sprint Car Series heads for one of its most exciting seasons in 2021.”
Along with the title sponsorship, NOS Energy Drink will continue its fan engagement with race fans by having a sampling station at every World of Outlaws Sprint Car event. Fans will again be able to get a complimentary NOS Energy Drink at a sampling station on-site at each track with every drink flavor available.
“The reception from World of Outlaws fans over the past two years has been incredible and we couldn’t be happier to continue our role as the Series’ title sponsor,” said Lauren Albano, NOS Energy Drink marketing director. “The World of Outlaws is a true representation of raw passion and human horsepower. We’re excited to see our partnership grow on and off the track for years to come.”
Since joining the World of Outlaws as the title sponsor in 2019, fans have been treated to some of the most exciting races in the Series’ history and two thrilling championship battles that came down to the last lap both years. In 2021, the World of Outlaws NOS Energy Drink Sprint Car Series will see the best Sprint Car drivers in the world compete for increased purses at more than 90 races across 28 states.
“You couldn’t ask for a better partnership with NOS Energy Drink,” said Tish Sheets, World Racing Group client services executive director. “The company has been an exceptional supporter of the World of Outlaws and created exciting fan engagement ventures through the free sample pod and entertaining videos. We’re looking forward to several more exciting years with NOS Energy Drink.”
For tickets to World of Outlaws NOS Energy Drink Sprint Car events, go to WorldofOutlaws.com/tix.
If you can’t make it to the track, you can watch all the action live on DIRTVision.
The World of Outlaws NOS Energy Drink® Sprint Car Series is brought to fans across the country by many important sponsors and partners, including: DIRTVision (Official Live Broadcast Partner), Drydene (Official Motor Oil), Hoosier Racing Tire (Official Tire), iRacing (Official Online Racing Game), Morton Buildings (Official Building), NOS Energy (Official Energy Product), SIS Insurance (Official Insurance Provider) and VP Racing Fuels (Official Racing Fuel); contingency sponsors include ARP (automotive Racing products), Cometic Gasket, COMP Cams, KSE Racing Products (Hard Charger Award) and Slick Woody’s (Quick Time Award); manufacturer sponsors include FireAde, Intercomp, K1 Race Gear, and Racing Electronics.
Founded in 1978, the World of Outlaws®, based in Concord, NC, is the premier national touring series for dirt track racing in North America, featuring the most powerful cars on dirt, the World of Outlaws NOS Energy Drink Sprint Car Series and the World of Outlaws Morton Buildings Late Model Series. Annually, the two series race nearly 140 times at tracks across the United States and Canada. CBS Sports Network is the official broadcast partner of the World of Outlaws. DIRTVision® also broadcasts all World of Outlaws events over the Internet to fans around the world. Learn more about the World of Outlaws.
Sources: Brian Walker, World of Outlaws Sprint Car Series PR