ABB FIA Formula E World Championship signs free-to-air partnership with Indonesian public broadcaster TVRI

By admin April 16, 2021 Formula E

– TVRI will broadcast all remaining races of Season 7 of the ABB FIA Formula E World Championship

– All races and highlights will be available on TVRI television and digital channels with bespoke studio presentation and commentary in Bahasa

– The partnership will enhance exposure and introduce the sport to new fans in an important growth market for Formula E

London, England (April 16, 2021) – Formula E has today announced a new media partnership with Indonesian public broadcaster TVRI, to show all races of the 2020/21 ABB FIA Formula E World Championship.

TVRI, Indonesia’s popular destination for news and local interest programming, has become Formula E’s latest media partner, committing to show all races in Season 7 across linear and digital channels, following the broadcast of the Rome E-Prix last weekend.

All live programming will have bespoke studio presentation and commentary in Bahasa tailored to appeal to local market audiences. The partnership with TVRI will introduce new viewers to Formula E, allowing the sport to grow its fanbase in a key territory.

Chief Media Officer of Formula E
Aarti Dabas
“We are excited to have TVRI joining our line-up of media partners. Indonesia is an important market for us and a key territory where we want to grow our audience reach and engagement. To have TVRI’s expansive reach across linear and digital channels, covering all our races with localised presenting and commentary, will offer Indonesians across all parts of the country easy access to our live races and highlights.”

Program and News Affairs Director of TVRI
Pipiet Irianto
“At TVRI we are very happy to be joining forces with Formula E once again to broadcast this exciting next generation sport. In Indonesia, there is a lot of interest in the shift to electric vehicles. For us to be using our platform to give local audiences more insight into this transition while also entertaining them with edge-of-seat sporting action is an irresistible combination.”

Audiences can plug in and follow the ABB FIA Formula E World Championship on Facebook, Instagram, Twitter, TikTok and YouTube.
@FIAFormulaE #ABBFormulaE

About ABB >>
 
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries. www.abb.com
Sources: Formula E PR
Images Courtesy of Formula E