– Claro Sport, Claro Video and
marcaclaro.com will show all races and qualifying live, including all of Season 7 and the Puebla races in Mexico
– The multi-year agreement will provide coverage in Spanish speaking territories throughout Central and South America
– With highlights packages and on-demand content, the new media partnership will introduce the sport to new fans in 17 countries
London, England (April 23, 2021) – Formula E has today announced a new media partnership with Claro Sport, to show each race of the 2020/21 ABB FIA Formula E World Championship.Every race and qualifying session will be live across Claro Sport, Claro Video, and marcaclaro.com, with three highlights shows in the week after a race, and all content, also on-demand on Claro Video and marcaclaro.com, providing full 360-degree coverage of the ABB FIA Formula E World Championship.
Claro Sports will provide localised Spanish-language commentary of the action to appeal to fans in each of the 17 territories, which Claro Sport covers, including coverage of both races at the inaugural Puebla E-Prix – a double-header at a brand new location for Formula E in Mexico.
The multi-year partnership will introduce new viewers to Formula E across the Latin American region, in countries throughout Central and South America, including Argentina, Brasil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, and Uruguay.
Chief Media Officer of Formula E
Aarti Dabas
“We are pleased to welcome Claro Sport as the latest media partner joining us for Season 7 of the ABB FIA Formula E World Championship. Claro Sport allows us to showcase Formula E across Central and South America across linear, OTT and digital channels, with a mix of live-action and on-demand content. Local language coverage will help us to grow our audiences, who can join us this weekend, live from Valencia.”
Chief of Claro Sport
Joe Aboumrad
“Claro Sport are looking to bring exciting, next-generation sports action to fans across Latin America and our partnership with Formula E is certainly going to deliver that. If the opening rounds of Season 7 are anything to go by, our audiences are in for close-contact, all-action, wheel-to-wheel racing and it will be pure entertainment from this unpredictable electric racing series.”
@FIAFormulaE #ABBFormulaE
About Formula E and the ABB FIA Formula E World Championship >>
Formula E exists to accelerate sustainable human progress through the power of electric racing. The only sport certified net zero carbon since inception, Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles.
The ABB FIA Formula E World Championship brings intense and unpredictable all-electric racing to the heart of iconic cities around the world. In its first six seasons Formula E crowned five different champions and celebrated 17 winners in 69 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is not only one of the most compelling racing series on the planet but also an unparalleled proving ground for race-to-road electric vehicle and sustainable mobility technologies.
Powered by purpose and united by a passion to deliver edge-of-seat racing, the positively charged Formula E community of teams, manufacturers, partners, broadcasters, host cities and fans work together to light up the world with the transformative power of electric racing.
About ABB >>
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries.
www.abb.com
About Claro Sports
Claro Sports is a multi-platform sports media company which airs 24 hours a day, reaching 17 Latin American countries and offering innovative content to bring new options and sports for all fans across the region. Claro Sports have a paid-TV channel in 17 nations; as well as an online portal, and an app for mobile devices, specialised in sports content at
marcaclaro.com.
For Claro Sports information on social media, go to @MarcaClaro on Twitter and Instagram or
facebook.com/marcaclaro.
Souces: Formula E PR
Images ‘Courtesy of Formula E’.