Built Bar Named Official Protein Bar of NASCAR
Built Brands Expands Presence In Sport with Official Partnership
DAYTONA BEACH, Fla. (October 1, 2021) – NASCAR and Built Brands announced today a multiyear partnership, designating Built Bar as “The Official Protein Bar of NASCAR.” Already a sponsor of Corey LaJoie and his No. 7 Spire Motorsports Chevrolet Camaro ZL1 1LE, Built expands its presence in the sport as an official partner of NASCAR.
To celebrate the announcement, Lajoie and Built CEO Nick Greer recreated a scene from popular NASCAR movie Talladega Nights – a fitting tribute as NASCAR travels to famed Talladega Superspeedway this weekend for high stakes Playoffs races in all three of its national series.
“At Built, we are about high performance and bringing everything you have to each and every day. We understand that the journey is just as important as the finish line,” Greer said. “Every journey will have its ups, downs, spin outs, scratches and dings, and everything in between. This is why we are delighted to be partnering with NASCAR, a sport where the joy of the experience – for driver, crew, sponsor and fan – is a shared pursuit for greatness. We are thrilled to take this journey together.”
Built Bar is part of the Built ™ portfolio of nutritional products. Built is a leading manufacturer and distributor of healthy, great-tasting protein and energy products – combining natural, clean ingredients in a unique way. Built Bar’s proprietary manufacturing process produces a great-tasting, healthy bar that is high in protein, high in fiber, and low in sugar.
“Quality nutrition is an essential component to drive athletic performance and especially important to endure the rigors of the most intense competition in motorsports,” said Jeff Wohlschlaeger, chief sales officer, NASCAR. “We are excited to see Built Bar enhance its presence in NASCAR to broaden brand awareness and better engage the most brand loyal fans in sports.”
Tune-in to the YellaWood 500 at Talladega Superspeedway on Sunday, Oct. 3 at 2 p.m. ET on NBC, SiriusXM NASCAR Radio and MRN.
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About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
About Built Bar
Built Brands™ is a leading manufacturer and distributor of healthy, great-tasting protein and energy products— WAIT, are you kidding me? This protein bar taste like a candy bar! How in the *bleep* did you make this happen? This is exactly what our customers are saying. Over 100,000 5 star reviews. Built has absolutely disrupted the candy bar space with the first-ever healthy tasting yet more than delicious bar that will have you second-guessing what you thought was healthy. The proprietary manufacturing process produces a great-tasting, healthy bar that is high in protein, high in fiber, and low in sugar. With a light, fluffy texture, and pure chocolate coating, the bar is known to “taste just like a candy bar,” by its loyal consumers, and comes in an incredible variety of delicious flavors.
Built Brands was started by seasoned entrepreneurs who took a great product and provided marketing expertise and financial support. With the help of an amazing team, the “Built” brand was born and the company has experienced phenomenal growth over the past three years. Built Brands products are available across the U.S. and Canada. For more information, please visit www.built.com.
Sources: James Hallas/NASCAR Communications