CASE Construction Equipment Joins World of Outlaws Late Models as Series Title Sponsor
The equipment manufacturer will also serve as the official construction equipment company for the World of Outlaws CASE Late Model Series, World of Outlaws NOS Energy Drink Sprint Car Series, and the Super DIRTcar Series.
CONCORD, NC – February 11, 2022 – The World of Outlaws Late Models’ biggest season has been elevated even higher with CASE Construction Equipment joining as the Series’ title sponsor in a new multi-year agreement.
CASE, a global full-line manufacturer of construction equipment, will have a strong presence throughout the countrywide Late Model tour and beyond.
In addition to serving as the title sponsor for the World of Outlaws Late Models, CASE will also be the official construction equipment company for the World of Outlaws CASE Late Models, World of Outlaws NOS Energy Drink Sprint Car Series, and the Super DIRTcar Series.
“We’re thrilled to partner with a global company like CASE Construction Equipment, who was eager to enter the world of dirt racing in such a big way,” said World of Outlaws CEO Brian Carter. “That passion and enthusiasm is at the core of what we do and makes CASE a perfect partner for the World of Outlaws Late Models.”
The CASE brand will be featured at all 60-plus World of Outlaws Late Model events and on DIRTVision throughout the entire season.
“CASE is all about building and strengthening relationships within the communities we serve, and our exciting new partnership with World of Outlaws will allow us to do so with the massive dirt racing community,” said Terry Dolan, vice president — North America, CASE Construction Equipment. “Working with passionate individuals is a key part of our values and there are few more passionate than World of Outlaws competitors and fans.”
The newly branded World of Outlaws CASE Late Models will officially make their debut when the Series’ 2022 tour continues, Feb. 16-19, at Volusia Speedway Park during DIRTcar Nationals. They’ll be joined by the Super DIRTcar Series.
If you can’t make it to the track, you can watch the event live on DIRTVision.
CASE Construction Equipment is a global full-line manufacturer of construction equipment that combines generations of manufacturing expertise with practical innovation. CASE is dedicated to improving productivity, simplifying operation and maintenance while achieving lower total cost of ownership for fleets around the world. The CASE dealer network sells and supports this world-class equipment, by offering customized aftermarket support packages, hundreds of attachments, genuine parts and fluids as well as industry-leading warranties and flexible financing. More than a manufacturer, CASE is committed to giving back by dedicating time, resources and equipment to building communities. This includes supporting disaster response, infrastructure investment, and non-profit organizations that provide housing and resources for those in need.
CASE Construction Equipment is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at http://www.cnhindustrial.com/.
For more information, contact:
Bill Elverman
262.757.5803
bill@pkamar.com
Jessica Klein
262-221-5508
Brandon Jaynes
219.263.8981
The World of Outlaws Case Late Model Series is brought to fans across the country by many important sponsors and partners, including: Case Construction Equipment (Official Construction Equipment), DIRTVision (Official Live Broadcast Partner), Hoosier Racing Tire (Official Tire), iRacing (Official Online Racing Game), SIS Insurance (Official Insurance Provider) VP Racing Fuels (Official Racing Fuel); contingency sponsors include Arizona Sport Shirts/Gotta Race, ARP (Automotive Racing Products), Cometic Gasket, COMP Cams, Fox Factory (Hard Charger Award), MSD, Penske Racing Shocks, Quarter Master, Slick Woody’s (Quick Time Award), Swift Springs, and Wrisco–Wieland Metal Services (Exclusive Racing Aluminum); along with manufacturer sponsors, including Dirt Car Lift, Capital Race Cars, FIREBULL, Integra Shocks, Intercomp, K1 Race Gear, Racing Electronics, Reliable Painting, Rocket Chassis, and Sea Foam.
Founded in 1978, the World of Outlaws®, based in Concord, NC, is the premier national touring series for dirt track racing in North America, featuring the most powerful cars on dirt, the World of Outlaws NOS® Energy Drink Sprint Car Series and the World of Outlaws Late Model Series. Annually, the two series race nearly 140 times at tracks across the United States and Canada. CBS Sports Network is the official broadcast partner of the World of Outlaws. DIRTVision® also broadcasts World of Outlaws events over the Internet to fans around the world. Learn more about the World of Outlaws.
Sources: Mike Warren, World of Outlaws Late Model Series PR