TVR Announces Collaboration With ABB FIA Formula E World Championship
- TVR to activate at Monaco and London E-Prix signifying the beginning of a new era for the iconic high-performance sports car manufacturer as they progress plans to electrify the iconic British brand.
MONACO, April 26, 2022- TVR today announced their official sponsorship of the ABB FIA Formula E World Championship, to be activated at the Monaco E-Prix (30 April) and the London E-Prix double-header (30 & 31 July). The exciting new collaboration marks a turning point in the strategic direction of the iconic British high-performance sports car manufacturer as they accelerate their plans to electrify the brand.
TVR’s Chairman, Les Edgar stated: “Our collaboration with the ABB FIA Formula E World Championship and on-site activations at the Monaco and London E-Prix not only demonstrate our commitment to revolutionizing the TVR brand, but to EV, and becoming a sustainable, net-zero business. Our plans to bring TVR EV’s to market are well underway, with the first of two models to be released shortly after the release of the newest Griffith and Limited-Edition Griffith EV models in 2024″.
This announcement follows TVR’s recent funding and clean technology partnership with leading lithium innovator Ensorcia. Daniel T. Layton, Chairman, Ensorcia said: “We couldn’t be more excited for our involvement with such renowned organizations like TVR and the ABB FIA Formula E World Championship.”
Since its inception seven years ago and quickly becoming the world’s leading all-electric FIA World Championship, Formula E has completed more than 85 races on the streets of some of the most iconic cities in the world including New York City, Monaco, Berlin, Paris, Beijing and Buenos Aires. Featuring a host of the industry’s leading automotive and technology manufacturers, Season 8 is the biggest calendar yet with races in iconic world cities including Diriyah, Mexico City, Rome, Jakarta, Berlin, New York and London before concluding in South Korea in August.
“To see TVR, an iconic manufacturer of performance sports cars, crossover and make this commitment to electric is a significant milestone and aligned to Formula E’s vision of an electric future. TVR is a beloved brand and we look forward to working alongside them in Monaco and London to showcase their plans to electrify”, said Matt Scammell, Chief Commercial Officer, Formula E.
*Terminology updated to reflect correct Championship affiliation.
About TVR
TVR is as independent British sports car manufacturer established in 1947 by Trevor Wilkinson. The business established itself as aleading light in the British low-volume sports car market, building an international reputation for high-performance vehicles and innovativedesign. The current management team acquired the brand in 2014.
About Ensorcia
Ensorcia is a group of companies dedicated to the development of net-zero carbon technology and environmentally sustainable production and processing of battery metals in South America through Sorcia Minerals, and processing in Europe and North America.
Ensorcia Automotive – Allison Sacco, asacco@ensorcia.com +1 832 509 2548
About Formula E and the ABB FIA Formula E World Championship:
As the world’s first all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.
The Formula E network of teams, manufacturers, partners, broadcasters and host cities are united by a passion for the sport and a belief in its potential to accelerate sustainable human progress and create a better future for people and planet.www.FIAFormulaE.com
For Formula E media enquiries, please contact – media@fiaformulae.com
About ABB:
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries. www.abb.com
Sources: Formula E PR
Images by Formula E