Trackhouse Racing and Ross Chastain Race for the Mountains With Busch Light Sponsorship
The Official Beer of NASCAR Reveals That Trackhouse Driver Joins the Crew
New York, NY – July 11, 2023 – Busch Light announced today that the brand has signed a multi-year agreement as primary sponsor with Trackhouse Racing and NASCAR Cup Series driver, Ross Chastain. Beginning in 2024, the beer brand will partner with Chastain to bring his 21+ fans along for the ride of their lives with epic, one-of-a-kind opportunities, irreplaceable memories, and access to the sport like never before.
Chastain is growing force in the sport, from his first Cup Series victory at Circuit of the Americas and making history at Martinsville Speedway with his “Hail Melon” move in 2022 to earning his first Busch Light Pole Award then winning the race the next night at Nashville Superspeedway in June, fans can’t get enough of him!
Chastain’s popularity with fans, his rise to the top of the NASCAR Cup Series, his unique driving style, and roots as an eighth-generation watermelon farmer, made him the ideal partner for Busch Light.
“With our longstanding commitment to NASCAR, we’ve activated many different types of programs with our sponsorship throughout the years, and we’re thrilled to team up with Trackhouse Racing and Ross Chastain to continue finding compelling, creative ways to bring 21+ fans, NASCAR enthusiasts and Busch Light consumers closer to the sport they love,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch. “Our goal is to showcase the things 21+ fans love while enjoying their favorite sport and favorite beer, and we can’t wait to do this along with Trackhouse Racing and Ross as they join the Busch Light family!”
“On the farm in Alva, Florida, Busch Light has always been the beer of choice for all of our celebrations, and now that they are right by my side as my sponsor – it’s a dream come true!” said Chastain. “This sponsorship means so much to me as the brand not only supports NASCAR, but also places value and extends their support to communities that are close to my heart — the humble, hard-working people across the U.S. who enjoy cracking a cold one after an honest day’s work.”
“Ross has already accomplished so much in his career and we’re so proud that an iconic brand like Busch Light sees his commitment not only to the sport, but to his fans. Being sponsored by the official beer of NASCAR is such an honor and we can’t wait to see what Ross and Busch Light accomplish together in 2024 and beyond,” said Trackhouse Founder and Owner, Justin Marks. “It has been Trackhouse’s goal from day one to build something special and different. Something that resonates with the fans and partners in NASCAR. For Busch Light to recognize this and commit to the vision is both humbling and inspiring as we continue to write a special chapter in the history of this sport.”
For over 44 years, Busch Light has invested in some of NASCAR’s most successful programs and events from the Busch Pole Award to the Busch Light Clash, as well as alongside sponsored driver and NASCAR icon, Kevin Harvick. As the brand takes its final lap with Harvick this year, Busch Light will continue its tradition in the sport by sponsoring Ross Chastain and working with Trackhouse Racing to cross the finish line with the No. 1 Chevrolet NASCAR Cup Series driver.
For additional information about Busch Light, its involvement with NASCAR and what’s to come with Ross Chastain in 2024, 21+ fans can stay up to date by following Busch Light on Facebook, Twitter and Instagram.
ABOUT BUSCH LIGHT
Busch Light is made with exceptional ingredients and has a crisp, refreshing taste that is as cold and smooth as a mountain stream. The beer brewed for the great outdoors takes cracking a cold one and heading for the mountains seriously, with passion points rooted in fishing, hunting, farming, NASCAR, and country music. With focus and investment on meeting fans where they already are with a Busch Light in hand, the brand has experienced consistent growth since 2019. The Busch brand name represents a family of products including Busch Beer, Busch Light, Busch Ice, and Busch NA. For more information, visit www.busch.com and follow Busch Light on Twitter, Facebook, and Instagram.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, and Michelob ULTRA, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.
Sources: Trackhouse Racing PR