Charlie Mellilo Joins Executive Team at World Racing Group
Former Endeavor Streaming executive will oversee World Racing Group’s media and marketing business
CONCORD, NC (Sept. 28, 2023) – World Racing Group expanded its executive team by adding Charlie Mellilo as its Chief Media and Marketing Officer.
Most recently, Charlie led Global Client Services for Endeavor Streaming, the direct-to-consumer technology division of Endeavor. In his new role, Charlie will oversee all areas of content creation, production, distribution, and marketing for all World Racing Group properties, including the World of Outlaws NOS Energy Drink Sprint Car Series, the World of Outlaws CASE Construction Equipment Late Model Series, the Super DIRTcar Series, as well as its direct-to-consumer platform DIRTVision.
About his new role, Charlie said, “World Racing Group is the pinnacle of the sport of dirt racing. The team is amazing, and I am very excited to join the organization.” He added, “They have created an amazing business that is positioned for tremendous growth. I am excited to help usher in that new stage.”
“Charlie is a proven leader and a true innovator in the sports media space, and we are thrilled to have him join the organization. We know he will help elevate our business, help us continue our evolution, and further strengthen our position as the leader in dirt racing,” said World Racing Group CEO Brian Carter.
Charlie joined Endeavor in 2018 through its acquisition of NeuLion. During his time at NeuLion and Endeavor, Charlie was responsible for the launch of numerous well-known services including UFC Fight Pass, Rogers Sportsnet NOW, and Univision NOW. He also worked with the NBA, NFL, WWE, ESPN, Sky New Zealand, and many other premier sports properties on numerous direct-to-consumer services.
About World Racing Group
World Racing Group™ is the premier sanctioning body for dirt track racing in the United States and Canada. World Racing Group encompasses the World of Outlaws™ NOS Energy Drink Sprint Car Series, the World of Outlaws™ CASE Construction Equipment Late Model Series, the Super DIRTcar Series™, Xtreme Outlaw Series™, DIRTVision™, and a vast DIRTcar Racing™ sanctioning program of more than 5,000 races annually at 120 tracks.
Sources: Chris Dolack,
The World of Outlaws NOS Energy Drink® Sprint Car SeriesThe World of Outlaws NOS Energy Drink® Sprint Car Series is brought to fans across the country by many important sponsors and partners, including: NOS Energy Drink (Official Energy Product), CASE Construction Equipment (Official Construction Equipment), CASE No.1 Engine Oil™ (Official Oil and Lubricant), DIRTVision (Official Live Broadcast Partner), Hoosier Racing Tire (Official Tire), iRacing (Official Online Racing Game), Racing Electronics (Official Radio Supplier), Simpson Performance Products (Preferred Safety Gear Partner), SIS Insurance (Official Insurance Provider), Toyota (Official Vehicle), and VP Racing Fuels (Official Racing Fuel); contingency sponsors include ACME Trading, ARP (Automotive Racing Products), Cometic Gasket, COMP Cams, Federated Auto Parts, KSE Racing Products (Hard Charger Award), Lifeline USA, Low-E Insulation, Micro-Lite LLC, Milton Hershey School, MSD, Smith Titanium Brake Systems, and Whiskey Myers; manufacturer sponsors include, FIREBULL, Intercomp, and Sea Foam.
Contact: Cristina Cordova, World Racing Group PR