Formula E Announces Hackett London as Official Apparel Provider
LONDON, UK. Mon. 13 Nov. 2023: Formula E and Hackett London today announced a new partnership with the premium clothing brand becoming the Official Apparel Provider for Season 10 of the ABB FIA Formula E World Championship.
Mexico City hosts the opening race of Season 10 on Saturday, 13 January 2024 followed by races in Diriyah, São Paulo, Tokyo, Shanghai, Rome, Monaco, Berlin, and Portland. The season finale is a double-header race weekend in London on Saturday, 20 July and Sunday, 21 July 2024.
Hackett London launched Hackett Sport earlier this year, a premium range of sportswear for those on the go that highlights a shift to more active contemporary styling.
The garments in the Hackett Sport collection are designed to offer unrestricted movement while preserving the brand’s impeccable style – essential characteristics for Formula E employees active at city centre races around the world.
The Hackett Sport range features performance layers crafted in technical fabrics, such as gilets, trousers, tops, and other athletic wear.
Hackett London has a long-standing relationship with the world of sport, established since the brand launched 40 years ago. It has a special connection to motor racing, with British driver, Jenson Button, a long-time brand collaborator.
Jeff Dodds, Chief Executive Officer, Formula E, said:
“We are excited to welcome Hackett London as our Official Clothing Provider for Season 10. Formula E and Hackett London share commitments to excellence and innovation, bringing a forward-thinking vision of performance and design into a new era of motorsport.”
Marcella Wartenbergh, CEO, AWWG Group, said:
“We are thrilled about this partnership with Formula E, as it mirrors the spirit of freedom and adventure that Hackett encapsulates through its British tailoring with a modern twist. This collaboration perfectly embodies Hackett’s commitment to innovation and sustainability, and it is with this shared ethos that we look forward to reshaping the future of motorsport together.”
Founded in London in 1983, Hackett London is inspired by the quintessential style of British tailoring. Although the brand has long been synonymous with sartorial excellence and remains true to its origins by offering bespoke, made-to-measure and personal tailoring services, Hackett London continues to bridge the gap between past and present.
About Formula E and the ABB FIA Formula E World Championship:
As the world’s first all-electric FIA World Championship and the only sport-certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.
The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet.
About ABB:
ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered, and operated. Building on more than 130 years of excellence, ABB’s ~105,000 employees are committed to driving innovations that accelerate industrial transformation. www.abb.com
About Hackett London:
The home of British menswear, Hackett London is known for its excellence in craftsmanship and a distinction for detail. Our story starts in 1983, when Jeremy Hackett opened his first store selling second-hand clothes on the King’s Road, Chelsea. It was here that he began creating his own garments by merging traditional styles with contemporary cuts, perfect for those seeking Savile Row expertise—without the associated cost.
Inspired by quintessential British menswear, Hackett specialises in classic English tailoring for the modern man. Today, the brand boasts over 1,000 points of sale across the globe, and offers a range of products and services including: made-to-measure, personal tailoring, and exclusive bespoke services available at our flagship store at 14 Savile Row. www.hackett.com
Sources: Formula E PR
Images by Formula E