Boston Beer Company & Twisted Tea Support Return of Thursday Night Thunder at Thompson Speedway
Barre, VT and Naples, ME — Officials from the American-Canadian Tour (ACT) and Pro All Stars Series (PASS) announced Monday that they have renewed their partnership with the Boston Beer Company for a fifth consecutive year at Connecticut’s Thompson Speedway. Boston Beer, through its popular Twisted Tea brand, will serve as the headline sponsor for a pair of Thursday Night Specials slated for June 13th and July 25th.
Both events include a $5,000-to-win Outlaw Open Modified Series Dash-for-Cash showdown along with a full card for all five Thompson Speedway track championship divisions. The first Thursday Night Thunder event on June 13th will now be known as the Nutmeg State 50 presented by Twisted Tea. The Boston Beer Company returns with headline sponsorship on the fourth oval event of 2024, Thursday, July 27th when the six-division line-up roars back to life at the Twisted Tea Midsummer 50.
The agreement continues a partnership that began in 2020. Boston Beer Company sponsored three divisions at the 58th World Series of Speedway Racing, continuing as a summer series partner over the last three years, setting the stage for this year’s multi-race deal. As part of the agreement, Boston Beer Company products will continue to be sold in the Thompson Speedway concession area for fans of legal drinking age.
“We’re thrilled to be able to continue our long-standing partnership with the Boston Beer Company,” PASS President Tom Mayberry said. “The fans enjoy watching some great Thompson racing while responsibly enjoying Boston Beer Company products and we’re glad to continue this relationship for everyone involved.”
Boston Beer Company of Boston, MA is the fourth-largest brewery in the United States. Jim Koch founded the brewery in 1984 with Samuel Adams Boston Lager as its initial offering. The Vienna lager has remained the company’s flagship beverage to this today. The Samuel Adams line now includes more than a dozen year-round brews along with popular seasonal offerings such as Cold Snap, Summer Ale, Octoberfest, and Winter Lager.
In addition to expanding its Samuel Adams line-up, Boston Beer Company has added several other nationally known brands, including Twisted Tea Hard Iced Tea, Truly Hard Seltzer, Angry Orchard Hard Cider, and Dogfish Head Craft Beer & Spirits. Learn more about the company and its products at www.bostonbeer.com.
Thompson Speedway Motorsports Park opens for its 85th racing season with the 50th Icebreaker weekend on Saturday, April 6 and Sunday, April 7 with optional Friday practice on April 5. Highlighted by the Monaco Modified Tri-Track Series’ first event on the Thompson highbanks and the return of the NASCAR Whelen Modified Tour to Icebreaker weekend, the Pro All Stars Series Super Late Models, Evolve Bank & Mortgage Pro Truck Tour and season opener for the 2024 Thompson track championship divisions make this a can’t-miss weekend of short track stock car racing!
For more information about the American-Canadian Tour, contact the ACT offices at (802) 244-6963, media@acttour.com, or visit www.acttour.com. You can also get updates on Facebook and Twitter at @ACTTour.
For technical information concerning all PASS divisions, and for media or marketing questions, please contact passracing@roadrunner.com or visit www.proallstarsseries.com. Don’t forget to “Like” the Pro All Stars Series on Facebook or follow on Twitter @PASSSLM14 to keep up with breaking news as it happens.
For general Thompson Speedway inquiries, call (860) 923-2280, email oval@thompsonspeedway.com, or visit www.thompsonspeedway.com. You can follow Thompson Speedway on Facebook and Instagram at @ThompsonSpeedway or on Twitter at @ThompsonSpdwy.
Sources: Cale King/American-Canadian Tour PR
(tsmp04082371.jpg): Twisted Tea and the Boston Beer Company continue a five-year partnership by sponsoring the return of Thursday Night Thunder at Thompson Speedway in 2024. (Alan Ward photo)