Formula E Partners With Star India for Live Coverage Across Indian Subcontinent

By admin April 23, 2021 Formula E
– New multi-year media partnership includes comprehensive coverage on Disney+ Hotstar and Star Sports
– Live coverage to include bespoke pre-show for Indian fans before each live race
– The landmark partnership will expand Formula E’s reach in one of the sport’s key markets
London, England (April 23, 2021) – Formula E has today announced a new multi-year media partnership with Star India to broadcast the pinnacle of electric motorsport live across the Indian subcontinent.

Star Sports will provide exclusive coverage of the ABB FIA Formula E World Championship in India, Sri Lanka, Bangladesh, Bhutan, Nepal, and Maldives.

Following coverage of the Rome E-Prix earlier this month, each remaining qualifying and race will be shown on OTT platform Disney+ Hotstar, with live races, highlights, preview shows, and other programming content also on Star Sports’ television channels.

Disney+ Hotstar will show all of this weekend’s DHL Valencia E-Prix qualifying and race sessions live, including a specific Indian race feed.

The partnership will see Formula E and Star Sports collaborate on bespoke content with a 30-minute live build-up show ahead of each race. Star’s linear and digital channels will provide year-round editorial coverage and comprehensive scheduling of non-live programming, telling those stories from across the paddock which are most relevant to Formula E fans across the Indian subcontinent.

With a strong following in the region, the fortunes of India’s Mahindra Racing team will be a natural focus for Star India’s coverage, as the team looks to add to the four-race wins and 15 podiums it has achieved since joining Formula E as one of the ten founding teams. It remains the only Indian manufacturer and team in the series.

Chief Executive Officer and Team Principal of Mahindra Racing
Dilbagh Gill
“We are very excited that Formula E will be broadcast on Star Sports from this season onwards. We know that sports fans across India love to get behind their national teams, and now we will be able to bring edge-of-the-seat, unpredictable electric street racing to many more homes across the sub-continent. We look forward to bringing viewers exclusive content from the very heart of the action and to delivering on track results across the season to make our fans proud.”

Chief Media Officer of Formula E
Aarti Dabas
“Star, including Disney+ Hotstar, is the leading sports and entertainment platform across the Indian subcontinent, which has revolutionised the way sports are consumed in India across different genres of content. It is also a platform that delivers important messaging of inclusion and sustainability through its diverse programming.

“I am confident that through its bespoke content approach focused on the Indian fans, this new partnership will engage more people in the most unpredictable racing series in the world, its world-class drivers and Formula E’s vision to accelerate sustainable human progress through the power of electric racing.”

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About Formula E and the ABB FIA Formula E World Championship >>
Formula E exists to accelerate sustainable human progress through the power of electric racing. The only sport certified net zero carbon since inception, Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles.
The ABB FIA Formula E World Championship brings intense and unpredictable all-electric racing to the heart of iconic cities around the world. In its first six seasons Formula E crowned five different champions and celebrated 17 winners in 69 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is not only one of the most compelling racing series on the planet but also an unparalleled proving ground for race-to-road electric vehicle and sustainable mobility technologies.
Powered by purpose and united by a passion to deliver edge-of-seat racing, the positively charged Formula E community of teams, manufacturers, partners, broadcasters, host cities and fans work together to light up the world with the transformative power of electric racing.
About ABB >>
 
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries. www.abb.com
Souces: Formula E PR
Images ‘Courtesy of Formula E’.