– Formula E and the FIA to develop FIA Girls on Track programme at ABB FIA Formula E World Championship races for six more years
– ABB is announced as first global partner of the grassroots initiative, which will feature on-site at four Formula E events per season
– Extended partnership will increase outreach in key markets and grow programme across new territories
London, England (May 7, 2021)- Formula E and the FIA have today announced a six year extension to their collaboration of the FIA Girls on Track programme, with ABB, Formula E’s title partner, joining the initiative as its first global partner.FIA Girls on Track was launched by the FIA Women in Motorsport commission in 2018 to raise awareness and increase the number of women in motorsport by unlocking opportunities and giving many their first experience in the industry.
The ABB FIA Formula E World Championship has been hosting the grassroots programme since its inception, inviting young women aged between 8 and 18 years-old to discover, for free, different aspects of the motorsport industry through activities and workshops promoting inclusivity in an innovative, engaging and positive manner.
ABB now joins FIA Girls on Track as the first global partner. This new collaboration aims to increase outreach in key markets and grow the programme across new territories, benefitting countless young women and providing them access to new learning materials and opportunites.
FIA Girls on Track will feature at four events during each ABB FIA Formula E World Championship season and stage ancillerary events to promote the role of women in motorsport by educating and inspiring the next generation.
Chief Executive Officer of Formula E
Jamie Reigle
“We are delighted to extend our relationship with the FIA Girls on Track programme, a core pillar of our commitment to provide young women with opportunities across motorsport. ABB works closely with the team at Formula E on many of our strategic projects, so it’s a natural fit for them to become the first global partner of our FIA Girls on Track initiative. After a successful start to the programme, we’re looking forward to extending its reach and impact in collaboration with both ABB and the FIA.”
President of the FIA Women in Motorsport Commission
Michèle Mouton
“Our FIA Girls on Track events have already opened thousands of young eyes to the many and varied career opportunities in motor sport, and to further develop this programme with Formula E and ABB as a global partner is another great step towards driving diversity and inclusion. If we are to increase female participation it is so important to enthuse and inspire at a young age. This extended partnership between the FIA, the Women in Motorsport Commission and Formula E can only help increase awareness that the sport provides equal opportunities to everyone, and the enjoyable but educational Girls on Track activities will hopefully encourage young girls to choose third level studies oriented towards our industry.”
Chief Executive Officer of ABB
Björn Rosengren
“The FIA Girls on Track-ABB Formula E project is the ideal opportunity for us to further our involvement in the sport and continue to use it as a way to help inspire and empower the next generation of women. It is another example of how we at ABB are working with the communities of which we are a part, to provide impactful support across three pillars: education, diversity and inclusion, as well as care for communities.”
About Formula E and the ABB FIA Formula E World Championship
Formula E exists to accelerate sustainable human progress through the power of electric racing. The only sport certified net zero carbon since inception, Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles.
The ABB FIA Formula E World Championship brings intense and unpredictable all-electric racing to the heart of iconic cities around the world. In its first six seasons, Formula E crowned five different champions and celebrated 17 winners in 69 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is not only one of the most compelling racing series on the planet but also an unparalleled proving ground for race-to-road electric vehicle and sustainable mobility technologies.
Powered by purpose and united by a passion to deliver edge-of-seat racing, the positively charged Formula E community of teams, manufacturers, partners, broadcasters, host cities and fans work together to light up the world with the transformative power of electric racing.
About Formula E and the ABB FIA Formula E World Championship >>
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries.
www.abb.com
About FIA Girls on Track >>
FIA Girls on Track events aim to inspire young women between the ages of 8 and 18 years old at grassroots level with enjoyable educational activities that provide a unique insight into what a potential career in the vibrant motor sport world can offer. Karting, pit-stop challenges, media tutorials, practical STEM activities as well as fitness and well-being workshops are designed to engage and motivate young girls and open their minds to a world of possibilities in the sport.
The FIA Women in Motorsport Commission >>
The FIA Women in Motorsport Commission was formed at the end of 2009 under the Presidency of Jean Todt. It aims to promote gender equality, diversity and inclusion and, through a number of initiatives, encourage females of all ages to consider the wide variety of potential opportunities in the sport. From the grassroots to the highest echelons, the Commission is dedicated to encouraging greater participation, supporting and promoting the place of women in all areas of motor sport.
Sources: Formula E PR
Images ‘Courtesy of Formula E’.