Boston Beer Company to Present Wednesday Events at Thompson
Waterbury, VT and Naples, ME — The American-Canadian Tour (ACT) and Pro All Stars Series (PASS) have reached a multi-race sponsorship agreement with Boston Beer Company for the upcoming summer racing series at Connecticut’s Thompson Speedway Motorsports Park. Boston Beer Co has teamed with their long-time partner Hartford Distributing to sponsor this year’s Wednesday night racing series.
The partnership will serve as headlining sponsor at all four Wednesday night events through their popular Twisted Tea, Samuel Adams Wicked Series, and Truly Hard Seltzer brands. Each of the four events includes a $5,000-to-win Outlaw Open Modified Series showdown along with a full card for all five local Thompson divisions. The first Wednesday night event on June 16 will now be known as the Nutmeg State 75 presented by Twisted Tea.
Thompson racing continues on Wednesday, July 7 with the Sam Adams Wicked Hazy IPA Spirit of 76. The real-life Samuel Adams was one of the Founding Fathers of the United States, making the sponsorship a fitting choice for the track’s holiday event.
Wednesday, August 11, a six-division card roars to life at the Truly Lemonade Hard Seltzer Midsummer 75. The Wednesday night program concludes on September 15 with the Tripoint Showdown 75 presented by Twisted Tea.
All four events have a 5:30pm post time. As part of the agreement, Boston Beer Company products will be sold in the Thompson Speedway concession area for fans of legal drinking age.
The agreement continues a partnership that began in 2020. Boston Beer Company-sponsored three divisions at the 58th World Series of Speedway Racing, setting the stage for this year’s multi-race deal.
“We’re excited to partner once again with the Boston Beer Company at this year’s Wednesday night Thompson Speedway shows,” PASS President Tom Mayberry said. “They’re passionate about auto racing just like we are, and they understand the value it offers for sponsors. We’re sure a lot of our fans are looking forward to responsibly enjoying Boston Beer Company products while watching some great racing throughout the summer.”
Boston Beer Company of Boston, MA is the fourth-largest brewery in the United States. Jim Koch founded the brewery in 1984 with Samuel Adams Boston Lager as its initial offering. The Vienna lager has remained the company’s flagship beverage to this today. The Samuel Adams line now includes more than a dozen year-round brews along with popular seasonal offerings such as Cold Snap, Summer Ale, OctoberFest and Winter Lager.
In addition to expanding its Samuel Adams line-up, Boston Beer Company has added several other nationally-known brands, including Twisted Tea Hard Iced Tea, Truly Hard Seltzer, Angry Orchard Hard Cider, and Dogfish Head Craft Beer & Spirits. Learn more about the company and its products at www.bostonbeer.com.
Thompson Speedway Motorsports Park opens its summer racing season on Wednesday, June 16 at 6:00pm. The Nutmeg State 75 presented by Twisted Tea will feature the region’s top open-wheel racers for $5,000-to-win as part of the Outlaw Open Modified Series. The Sunoco Modifieds, Thompson Late Models, Limited Sportsmen, SK Light Modifieds, and Mini Stocks join them on the card.
General admission is $30 for adults and $10 for kids ages 12 and under. Speed51.TV will also have a live pay-per-view broadcast for those who can’t make it to the track. Sign up athttps://www.speed51.tv/products/ppv-outlaw-open-modified-series-at-thompson.
For more information about the American-Canadian Tour, contact the ACT offices at (802) 244-6963, media@acttour.com, or visit www.acttour.com. You can also get updates on Facebook and Twitter at @ACTTour.
For technical information concerning all PASS divisions, and for media or marketing questions, please contact passracing@roadrunner.com or visit www.proallstarsseries.com. Don’t forget to “Like” the Pro All Stars Series on Facebook or follow on Twitter @PASSSLM14 to keep up with breaking news as it happens.
For general Thompson Speedway inquiries, call (860) 923-2280, email oval@thompsonspeedway.com, or visit www.thompsonspeedway.com. You can follow Thompson Speedway on Facebook and Instagram at @ThompsonSpeedway or on Twitter at @ThompsonSpdwy.
Sources: ACT PR
(tsmp041021125.jpg): The 2021 Wednesday night racing series at Connecticut’s Thompson Speedway, which includes four $5,000-to-win events for the Outlaw Open Modified Series, will be presented by the Boston Beer Company and their long-time partner Hartford Distributing. (Alan Ward photo)