Veloce Racing joins forces with Cheetah Conservation Fund in race against extinction
London-based team’s Co-Founder Jean-Eric Vergne celebrates partnership at Island X Prix in Sardinia
Veloce Racing and its Co-Founder Jean-Eric Vergne have announced a pertinent partnership at Extreme E’s Island X Prix in Sardinia, Italy this weekend.
Together with the Cheetah Conservation Fund (CCF), the London-based squad plans to leverage its position as a motorsport team competing in a global, forward-thinking and innovative championship to raise awareness of Africa’s most endangered big cat.
With just 7,500 of its kind remaining in the wild, the cheetah faces many threats so CCF focus efforts on reducing human-wildlife conflict, through supporting and training farmers and local communities, reducing the illegal wildlife trade (IWT) and educating the next generation of conservationists and scientists.
As a newly-announced Global Ambassador for the organisation, Vergne will work with Veloce to raise awareness and funds to stop the cheetah racing towards extinction, through events, media appearances and the team’s sporting endeavours.
Dr Laurie Marker, ED and Founder CCF said: “CCF are so incredibly proud to be partnering with UK-based Extreme-E racing team, Veloce. We could not think of a more fitting partnership to raise awareness and funds to help save the world’s fastest land animal from extinction. Through our collaboration, we hope to make huge strides towards achieving our vision of a world in which people, cheetahs – and all wildlife – can thrive alongside each other.”
Jean-Eric Vergne, Co-Founder, Veloce Racing added: “Cheetahs are the most endangered big cat in Africa. Fewer than 7,500 remain in the wild. By partnering with CCF, we hope to raise global awareness of the plight of the cheetah as this iconic species embarks on the biggest race of its life – the race for survival. I have always been interested in felines and most importantly the cheetah so I’d really appreciate it if you could support this cause so dear to my heart.”
Donations can be made here.
About Veloce
Veloce is a London-based organisation that focuses on disruptive areas of the sports and entertainment industries – specifically, esports, motorsport and sustainable, EV motorsport. The brand comprises established professional gaming organisation, Veloce Esports, Extreme E outfit, Veloce Racing and W Series team, Veloce Racing W Series, with all three falling under the overarching Veloce umbrella. As a whole, the business occupies the fastest-growing sectors in motorsport.
Veloce Racing was born from Extreme E’s vision of sustainability-focussed, content-rich and gender-equal sport. The team’s remarkable leadership line-up is spearheaded by legendary Formula 1 designer Adrian Newey and Formula E Champion and ex-Formula 1 driver Jean-Éric Vergne. They are joined by a host of other industry entrepreneurs and innovators who are eagerly awaiting the start of the inaugural 2021 season. Extreme E is an innovative new motorsport championship that sees electric SUVs going head-to-head in areas of the world that have been damaged by climate change or environmental issues.
Veloce Esports is the world’s leading esports and racing growth platform focused on innovation within the gaming, sport, media and entertainment sectors; comprising high-profile drivers, influencers and teams from across the globe. Among them are the official Mercedes F1, McLaren Racing, Alfa Romeo, Sauber and YAS HEAT esports programmes as well as YouTube sensations Tiametmarduk, Aarava, Xpertgamingtech and Lando Norris’ Quadrant channel to name but a few. The organisation’s digital broadcast network, across its various channels, generates in excess of 230 million views per month.
To learn more, please visit: veloce.gg
About CCF
The Cheetah Conservation Fund’s (CCF) vision is to see a world in which cheetahs live and flourish in coexistence with people within a sustainable system that protects the environment, is socially responsible and economically viable. CCF works throughout Africa – and the rest of the world – to achieve this vision.
From its International Research, Conservation and Education headquarters in Namibia, CCF undertakes research to understand the greatest threats to the cheetah and then develops and implements innovative education and conservation programmes to combat these threats. In Somaliland, CCF’s work is focused on reducing the cause and impact of the illegal wildlife trade. CCF also forges partnerships with Governments in other cheetah range countries and NGOs working in cheetah/predator conservation, to share best practice, raise awareness and funds – and to drive lasting change.
www.cheetah.org and www.cheetah.org/uk
Sources: George Wilson/MPA Creative