World of Outlaws Spices Things Up in Partnership With Jade City
CONCORD, NC (May 16, 2023) – The World of Outlaws are turning up the heat this season, collaborating with Jade City for a World of Outlaws-themed line of hot sauces.
Five different heat selections have been produced for everyone to choose from.
The five bold new flavors range from a gentle Jalapeño sauce – fittingly named “Last Chance Showdown” – all the way to the screaming heat of the 7 Pot Primo “Open Wheel of Doom!” Other flavors include a cayenne pepper and garlic, strawberry habanero, and a reaper, scorpion, ghost mash up that is sure to cause some hot sweats.
“Collaborating with Jade City on a line of World of Outlaws hot sauces is an exciting opportunity to not only bring this line to our fans but introduce hot sauce lovers to the World of Outlaws,” World of Outlaws CEO Brian Carter said. “We can’t wait for everyone to try all five flavors while tailgating at the track or watching the races at home on DIRTVision.”
More than 80 races are scheduled this season for the World of Outlaws NOS Energy Drink Sprint Cars, spanning across tracks nationwide. You can find the full schedule HERE.
The new World of Outlaws hot sauce collection can be purchased here. Use promo code OUTLAW to get 15% off your purchase. Now through June 30, 2023.
About Jade City Foods
Jade City Foods is the leader in creative food licensing with over 30 partnerships including museums, fictional characters, and professional sports. Jade City creates a diverse range of product lines including coffee, hot sauce, spices and even chocolate covered pretzels. Jade City is changing the way the world thinks about food, one bite at a time.
The World of Outlaws NOS Energy Drink® Sprint Car Series is brought to fans across the country by many important sponsors and partners, including: NOS Energy Drink (Official Energy Product), CASE Construction Equipment (Official Construction Equipment), CASE No.1 Engine Oil™ (Official Oil and Lubricant), DIRTVision (Official Live Broadcast Partner), Hoosier Racing Tire (Official Tire), iRacing (Official Online Racing Game), Simpson Performance Products (Preferred Safety Gear Partner), SIS Insurance (Official Insurance Provider), Toyota (Official Vehicle), and VP Racing Fuels (Official Racing Fuel); contingency sponsors include ACME Trading, ARP (Automotive Racing Products), Cometic Gasket, COMP Cams, Federated Auto Parts, KSE Racing Products (Hard Charger Award), Lifeline USA, Low-E Insulation, Micro-Lite LLC, Milton Hershey School, MSD, and Whiskey Myers; manufacturer sponsors include, FIREBULL, Intercomp, Racing Electronics, and Sea Foam.
Founded in 1978, the World of Outlaws®, based in Concord, NC, is the premier national touring series for dirt track racing in North America, featuring the most powerful cars on dirt, the World of Outlaws NOS Energy Drink Sprint Car Series and the World of Outlaws Late Model Series. Annually, the two series race nearly 140 times at tracks across the United States and Canada. CBS Sports Network is the official broadcast partner of the World of Outlaws. DIRTVision® also broadcasts all World of Outlaws events over the Internet to fans around the world. Learn more about the World of Outlaws.
Sources: Alex Nieten, World of Outlaws Sprint Car Series PR