Smokey Mountain Herbal Snuff Extends Partnership with ThorSport Racing and Johnny Sauter in 2015
Becomes primary sponsor of the No. 98 Toyota Tundra for eight NASCAR Camping World Truck Series races
Sandusky, Ohio (January 27, 2015) -ThorSport Racing is pleased to announce that Smokey Mountain Herbal Snuff and Pouches has extended their partnership with Johnny Sauter for the 2015 NASCAR Camping World Truck Series (NCWTS) season. The eight-race partnership kicks-off with the season opener, NextEra Energy Resources 250 at Daytona (Fla.) International Speedway on Friday, Feb. 20.
In 2014, Sauter finished fourth in the final NCWTS driver point standings and collected two top-five and four top-10 finishes while carrying the Smokey Mountain Herbal Snuff colors on the No. 98 Toyota Tundra.
“Smokey Mountain Herbal Snuff was looking for a competitive team and a specific type of driver to fit our brand identity,” said Dave Savoca, president of Smokey Mountain Chew, Inc. “Johnny showed us through our partnership last year that he has the same passion for driving that we have about our product. We believe both ThorSport Racing and Johnny Sauter are a great fit for the Smokey Mountain brand.”
Sauter, a veteran of the NCWTS, has a long history of success that spans a decade and includes 152 series starts, 10 wins, five poles, 56 top-five and 86 top-10 finishes. In 2015, with guidance from new crew chief, Doug George, the Necedah, Wis., native will be a strong contender for the one thing that has eluded his career; a NCWTS championship.
“Smokey Mountain has been a huge supporter of our series, and every year they are able to increase their presence in NASCAR,” said Johnny Sauter, driver of the No. 98 Toyota Tundra. “I’m honored they have chosen not only to extend their partnership with myself and ThorSport Racing in the NASCAR Camping World Truck Series, but to have also increased their presence in 2015. This kind of partnership is hard to find these days, so I’m honored to be carrying their colors and representing their brand again this season.”
In addition to the season opener at Daytona International Speedway, Smokey Mountain Herbal Snuff and Pouches will also adorn Sauter’s No. 98 Toyota Tundra at both Martinsville (Va.) Speedway races (March/October), Charlotte (N.C.) Motor Speedway (May), Dover (Del.) International Speedway (May), Bristol (Tenn.) Motor Speedway (Aug.), Talladega (Ala.) Superspeedway (Oct.), and Texas Motor Speedway in Fort Worth (Nov.).
For more on Smokey Mountain Herbal Snuff visit: SmokeySnuff.com, or follow them on Facebook or tweet with them @SmokeySnuff
For more on ThorSport Racing visit: ThorSport.com, or follow us on Facebook or tweet with us @ThorSportRacing
About Smokey Mountain Snuff:
Smokey Mountain is America’s original and best-selling tobacco-free smokeless brand. Appealing to adult smokeless tobacco consumers who are seeking tobacco-free and nicotine-free alternatives, Smokey Mountain is available in long cut and easy-to-use pouches.
About ThorSport Racing
ThorSport Racing, based in a state-of-the-art 100,000-square-foot facility in Sandusky, Ohio, is the longest-tenured NASCAR Camping World Truck Series team. ThorSport, which has run in the Truck Series since 1996, will run the No. 88 Menards Toyota Tundra driven by two-time NCWTS drivers’ champion Matt Crafton, and the No. 98 Nextant Aerospace/Smokey Mountain Herbal Snuff/Curb Records Toyota Tundra driven by Johnny Sauter in 2015.
Sources: Jessica O’Brien/Edgehill Management Group PR