CARS Tour Announces New Ticket Program to Encourage Fan Growth
Mooresville, NC (3/1/17) –The third season of the CARS Tour kicks off on March 11, and the series has announced a new offer on tickets in hopes of bringing in more families to the young series.
During the 2016 season, tickets for any children between 7 and 12 years old could cost up to $10, while any child under 6 years old could receive free admission. For the 2017 season, any child 12 years old or younger will be able to get into several CARS Tour races free, starting with the season-opening Circle Track Warehouse 200. The U.S. Nationals at Bristol — along with the first race at Hickory and South Boston — will have a different ticket policy that will be announced later.
The series also announced that flex ticket packages can be purchased by fans. These packages consists of 11 CARS Tour events at a price of $195, which would save the average season-ticket holder $25, and can be used at any race with the exception of Bristol. Additional promotional events, including family four-packs, will also be announced before each race.
“The CARS Tour already provides a family-friendly, entertaining show from the drop of the green flag to the last checker in under three hours,” said Jack McNelly, owner of the CARS Tour. “We are very excited about the future of our series and the fan friendly initiatives the CARS Tour will be bringing to the 2017 season.”
The announcement by the CARS Tour follows a growing trend of major sporting leagues marketing to families. In 2016, NASCAR announced a similar policy allowing free admission to all children under 13 for any Xfinity or Camping World Truck race of their choice beginning in 2017. Many professional sports teams also hold special promotional events that cater to families — including family nights or movie-themed nights for “Star Wars,” “Harry Potter” and other franchises.
Concord Speedway has been with the CARS Tour since its inception, but 2017 marks the first time the historic racetrack has opened the season for the series. Built in 1982, the track has hosted the defunct ASA National Tour, Whelen Southern Modified Tour and 16 races for the predecessor to the CARS Tour — the Hooters Pro Cup Series. Canadian Raphael Lessard took home the checkered flag in the Super Late Model Tour in 2016, while Josh Berry scored his sixth career Late Model Stock Car Tour victory at the track last season.
For more information on the CARS Late Model Stock Tour and the CARS Super Late Model Tour, visit www.carsracingtour.com. Be sure to stay active and social with the tour by liking “CARS Tour” on Facebook, following @CARSTour on Twitter, and scrolling through photos on Instagram @car_tour. Additional series information can be obtained by calling the CARS Tour series office, located in Mooresville, N.C., at 704.662.9212.
Sources: Brandon White/CARS Tour PR