Innovative Economic Stimulus Program at NHMS

An innovative economic stimulus program for race fans attending the LENOX Industrial Tools 301 at New Hampshire Motor Speedway will offer ticket holders the opportunity to have their mortgage or rent paid through the rest of the year, share in $10,000 worth of free gas or experience the luxury of suite level seats.

All race fans who have purchased a ticket by the close of business on June 25, will be eligible to receive these rewards.  The winners will be announced as part of the pre-race ceremonies for the LENOX Industrial Tools 301 on Sunday, June 29.

“Our fans are our greatest asset,” said Jerry Gappens, executive vice president and general manager for the speedway. “In these challenging economic times, we need to recognize those who support the speedway by giving them an opportunity to enhance their experience with some innovative rewards. Today, people have to make choices on how they invest their time and money on entertainment. We want them to choose New Hampshire Motor Speedway and the LENOX Industrial Tools 301.  This program is a thank you to our loyal ticket buyers and certainly is an incentive for those fans thinking about coming, but are still on the fence.”

The first part of the economic stimulus program is providing some relief from the ever-climbing gas prices.  The speedway will be selecting 20 lucky fans attending the LENOX Industrial Tools 301 to each receive $500 gas cards from Sunoco.

Norman Brooks will be the first fan recognized for his loyalty and support of the speedway.  Mr. Gappens will present Mr. Brooks the first Sunoco gas card during today’s press conference.  Brooks, a Northfield, N.H., resident has been attending events at the speedway for over a decade, and has been a ticket holder since the inaugural NASCAR Sprint Cup Series race held at NHMS in 1993.

Gas-prices aside, one of the major concerns for many of our fans is the constant rise of housing costs and the growing home mortgage foreclosure crisis.  Five finalists will be selected from LENOX Industrial Tools 301 ticket holders to be eligible to receive the ultimate fan reward – full monthly payments of their primary mortgage (excluding escrow payments) or rent through December, 2008, up to $2,500 per month.  The winning recipient of this incredible reward will be selected from the five finalists on-stage during pre-race activities on June 29.

Prior to the start of the LENOX Industrial Tools 301, 10 lucky fans, along with one guest, will be given the opportunity to experience the luxury of a VIP suite for the SYLVANIA 300 on Sunday, September 14, 2008.

For the opportunity to be included in the economic stimulus program, fans may purchase tickets to the LENOX Industrial Tools 301 online at www.nhms.com or by calling the speedway’s Ticket Hotline at (603) 783-4931.

Sources: Fred Neergaard/NHMS PR