CBS Sports to Televise ABB FIA Formula E World Championship Live Across USA from Season Seven
– Multi-year deal means that from Season 7 (2020/21) all Formula E races will be live across the USA on CBS platforms.
– CBS partnership signifies essential audience growth in key market for ABB FIA Formula E World Championship.
– New American media partnership important for Formula E’s automotive partners launching electric road cars in years to come.
London, England (November 18, 2020) – Formula E and leading US broadcaster CBS today announced a new multi-year partnership to air the all-electric racing series live across various platforms from Season Seven.
A multi-year deal will see Formula E air live across CBS Sports platforms from the opening round of the 2020/21 ABB FIA Formula E World Championship in Santiago starting on January 16, 2021. The partnership brings over 60 hours of live race coverage to various CBS Sports platforms. For Formula E, the relationship signifies an important opportunity to grow the sport’s audience and brand in a key strategic market.
All of the 14 Formula E races scheduled on the Season Seven calendar will air live on CBS Sports platforms, each in a 90-minute programme. A minimum of two races, including the New York City E-Prix, will be broadcast on CBS Television Network. At least six more will be shown live on CBS Sports Network, as will a bespoke 1-hour preview show per race week. The remaining races, as well as all qualifying sessions, will be streamed on CBS Sports Digital platforms.
The USA is a priority market for Formula E and its ecosystem. Having raced in the United States every year since its inception, the ABB FIA Formula E Championship made history in 2017, when it introduced racing to the five boroughs of New York City. Formula E is also proud to have American racing teams BMW i Andretti Motorsport and DRAGON / PENSKE AUTOSPORT competing for the world title.
Formula E has more manufacturers on its grid than any other world class racing series and the USA is a critical market for many of those carmakers. The exposure that a media partnership with CBS provides will be vital for Formula E’s automotive partners launching electric road cars in years to come.
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Chief Media Officer of Formula E
Aarti Dabas
“CBS is a leading media network in the USA with an impressive multi-platform offering and a growing portfolio of premium international sports content. We are delighted to partner with them in an important market for the Formula E ecosystem. We will work closely with CBS to grow affinity with Americans for the most unpredictable racing series in the world. Together we will develop bespoke live content, highlights and other programming for the market, focused on drivers and teams, their rivalries and Formula E’s purpose of racing for better futures.”
CBS Sports EVP of Programming
Dan Weinberg
“We are excited to add Formula E to our CBS Sports portfolio, the innovative and thrilling races are a great fit for our live programming line-up. Formula E is a leader in the push to make sports more environmentally friendly, we’re proud to partner with such a progressive organisation and bring great content to race fans across the US.”
All archived images and those shown above are rights-free for editorial use and should be credited with – ‘Courtesy of Formula E’.