TAG Heuer Extends Partnership with ABB FIA Formula E World Championship

By admin February 24, 2021 Formula E

– Formula E founding partner TAG Heuer extends long-term partnership

– The Swiss luxury watchmaker will continue as Official Timekeeper of the Championship, with drivers now competing for the TAG Heuer Fastest Lap

London, England, (February 24, 2021) – Ahead of the 2020/21 ABB FIA Formula E World Championship season opener in Diriyah, Saudi Arabia, TAG Heuer has extended its Formula E collaboration with a new, multi-year partnership.

Having worked closely with Formula E since the Championship’s inception, TAG Heuer will continue to use its expertise as Official Timekeeper of the Championship and bring the partnership to life by awarding the TAG Heuer Fastest Lap in each E-Prix.

The collaboration between TAG Heuer and Formula E has a true impact on the sport as the driver who claims the TAG Heuer Fastest Lap is awarded one additional point, bringing them one step closer to winning the ABB FIA Formula E World Championship. From Season 7, fans can get involved too as TAG Heuer Fastest Lap becomes part of the Formula E Predictor game.

The partnership extension will see TAG Heuer continue its long involvement in motorsport and maintain its strong connection across the Formula E paddock both as title partner of the TAG Heuer Porsche Formula E Team and with double Formula E Champion Jean-Éric Vergne as brand ambassador.

Chief Executive Officer of Formula E
Jamie Reigle
“We look forward to continuing our successful collaboration with one of Formula E’s founding partners. Extending this partnership allows us to deepen the integration of TAG Heuer into our sport. The TAG Heuer Fastest Lap is a fan favourite, because it influences the possible outcome of the World Championship on the track. Now fans will also be able to back their top pick for single lap speed as Fastest Lap becomes a feature of Formula E Predictor.”

Chief Executive Officer of TAG Heuer
Frédéric Arnault
“We’re thrilled to renew and deepen our partnership with Formula E, a championship whose values of innovation and high performance are a perfect match for ours. And with the introduction of the TAG Heuer Fastest Lap we look forward to thrilling moments on the track and offering our community of fans even more chances to weigh in on the outcome of the season”.
Audiences can plug in and follow the ABB FIA Formula E World Championship on Facebook, Instagram, Twitter, TikTok and YouTube. @FIAFormulaE #ABBFormulaE

Swiss luxury watchmaker TAG Heuer was one of the first partners to commit to the Formula E adventure in early 2013. TAG Heuer is also Title Partner of the TAG Heuer Porsche Formula E team since the 2019/2020 season.

Founded in 1860, the brand?is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group.?For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies and cutting-edge designs. www.tagheuer.com

TAG Heuer Fastest Lap – To win the extra point, drivers need to push their speed to the limits, whilst finely balancing their energy management. The driver must finish in the top 10 to gain the extra point. If not, the driver in the top 10 with the next Fastest Lap takes the point.

About Formula E and the ABB FIA Formula E World Championship >>

Formula E exists to advance sustainable human progress through the power of electric racing. The only sport to be certified net zero carbon since inception, Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles.

The ABB FIA Formula E World Championship brings intense and unpredictable all-electric racing to the heart of iconic cities around the world. In its first six seasons

Formula E crowned five different champions and celebrated 17 winners in 69 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is not only one of the most compelling racing series on the planet but also an unparalleled proving ground for race-to-road electric vehicle and sustainable mobility technologies.

Powered by purpose and united by a passion to deliver edge-of-seat racing, the positively charged Formula E community of teams, manufacturers, partners, broadcasters, host cities and fans work together to light up the world with the transformative power of electric racing. www.FIAFormulaE.com

About ABB >>

ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

Sources: Formula E PR

Photos ‘Courtesy of Formula E’