Formula E Announces Free-to-air Partnership With Channel 4 for Iconic London Races in July

By admin July 16, 2021 Formula E
– Channel 4 to live broadcast the two races from the 2021 Heineken® London E-Prix on 24 and 25 July
– Vernon Kay to front bespoke programmes totalling more than four hours of coverage
– More ways to watch Formula E than ever before with all Practice & Qualifying sessions streamed live across the ABB FIA Formula E World Championship’s digital channels
London, UK (July 16, 2021) – Fans of the ABB FIA Formula E World Championship will have even more ways to watch the iconic 2021 Heineken® London E-Prix thanks to the addition of live, free-to-air coverage on Channel 4.
Fronted by Vernon Kay both London races will be shown live on Channel 4, as well as available via its on-demand streaming platform All4. Taking place on July 24 and 25 at ExCeL London using the world’s first indoor/outdoor track, the races will receive over four hours of coverage over the weekend with extensive build-up and post-race analysis.

The event marks the return of racing to the capital after five years and the first major event to take place at ExCel London since the venue reopened after supporting the capital as an NHS Nightingale Hospital during the pandemic.
To find out how to watch any of the upcoming Formula E races click here. For more information on Formula E visit www.FIAFormulaE.com
ABB FIA FORMULA E WORLD CHAMPIONSHIP BROADCASTER
VERNON KAY
“There’s nothing that quite beats the atmosphere of your home race and with seven British drivers to cheer on, the UK fans are going to love tuning in for this amazing weekend of racing. London is the penultimate event in the calendar so it is going to be all to play for. Fans can be sure of close, unpredictable racing on what is set to be a spectacular and unique track.”

JAGUAR RACING
SAM BIRD (GBR)
“It is great news for Formula E to be shown live on Channel 4 for such a key race on the world championship calendar. This is the first time in five years we’ve raced in London – the first time in 17 years for Jaguar – and terrestrial TV plays a key role to put our sport into the homes across the UK at a milestone moment. The ExCeL track looks like it should put on an entertaining race for the fans as it’s the first indoor and outdoor circuit, offering something truly unique. I hope the country tunes in to enjoy the close racing and watch Jaguar Racing pushing for a podium on home soil.”

CHIEF MEDIA OFFICER AT FORMULA E
AARTI DABAS
“We are pleased to add Channel 4 to our ever-growing line-up of media partners. UK is a key market for Formula E’s ecosystem of teams, manufacturers, partners and drivers. More importantly we wanted to provide our growing UK fanbase and potential new fans with easy access to watch and engage with the live coverage of their home races. Channel 4 is one of  UK’s most progressive free-to-air channels and this partnership for the London races provides both Formula E and Channel 4 to engage with progressive motorsports fans and new audiences.”

About the ABB FIA Formula E World Championship:
Formula E exists to accelerate sustainable human progress through the power of electric racing. The only sport certified net zero carbon since inception, Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles.
The ABB FIA Formula E World Championship brings intense and unpredictable all-electric racing to the heart of iconic cities around the world. In its first six seasons Formula E crowned five different champions and celebrated 17 winners in 69 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is not only one of the most compelling racing series on the planet but also an unparalleled proving ground for race-to-road electric vehicle and sustainable mobility technologies.
Powered by purpose and united by a passion to deliver edge-of-seat racing, the positively charged Formula E community of teams, manufacturers, partners, broadcasters, host cities and fans work together to light up the world with the transformative power of electric racing. www.FIAFormulaE.com
About ABB
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries. www.abb.com
Sources: Formula PR
Photos ‘Courtesy of Formula E’.