Schedule Set for 49th Annual RPM@Reno Western Workshops

Ralph Sheheen and Bill McNally to Lead Many Speakers and Discussions at RPM

– Registration Continues for RPM@RENO Western Workshops at the Eldorado –

Daytona Beach, Florida (November 23, 2021) – The 49th Annual RPM@Reno Western Workshops held at the Eldorado at the Row in downtown Reno, Nevada are set to take place Thursday, December 2 and Friday, December 3. There will be a brief registration hour on Wednesday, December 1 for early attendees. The RPM@Reno Western Workshops will have a stellar lineup up of speakers and presenters set for promoters who attend the annual workshops to garner ideas and continue developing and growing their businesses while having the opportunity to connect with a variety of colleagues and exhibitors that touch every corner of the short track racing industry.

The speaking lineup is headlined by television and media personality Ralph Sheheen. Noted NASCAR car owner, Bill McAnally, who also promotes All American Speedway in Roseville, California and several other racing events on the West Coast, is also a NAPA AutoCare owner will assist in delivering the “keynote” message which he was slated to do in Reno, Nevada.

This lineup is just the tip of the iceberg in the RPM@Reno Western Workshop schedule. Traditional sessions, include the legal update and “Pro Bono” hour will be expounded upon and delivered in breakout sessions as well as many other sessions that assist and impact the short track motorsports industry.

Registration for the 49th Annual RPM@Reno Western Workshops are now open. Registration online can be completed here; 2021 RPM @ Reno – Formstack or the form located here may be filled out and returned to RPM via fax (716.685.0923) or e-mail: info@racingpromomonthly.com. These documents and more information may be found at www.promotersnewsletter.com – the official “MyRacePass” website of the RPM Workshops.

If you are looking to make reservations, make them now; the 49th Annual RPM@Reno Western Workshops take place, Thursday December 2nd and Friday, December 3rd at the Eldorado at the Row, in Reno, Nevada. Rooms can be booked here; https://book.passkey.com/go/RPM4921 (King rooms can be booked for an average of $71.25 per night for a four-night stay; while rooms with two Queen beds can be booked for an average of $81.25 for a four-night stay.)

The 49th Annual RPM@Reno Western Workshops stand as a “can’t miss” event for track promoters throughout North America.

The Racing Promotion Monthly (RPM) Newsletter and RPM Workshops provide an educational and networking program to the motorsports industry. The program provides media and meeting platforms which offer promoters, motorsports management, tracks, sanctions and companies a forum to share, educate and network within. The newsletter and workshops are services of Hoosier Racing Tire and K&K Insurance, with supporting sponsorship coming from Chevrolet Performance Products, RACEceiver, Moffet Productions, IMCA Racing, Eldorado Hotel and Casino, Simes Graphic Design, MyRacePass and Firethorn Marketing.

Further information regarding the RPM e-newsletters and workshops may be found at the company’s website, www.promotersnewsletter.com

RPM@RENO WESTERN WORKSHOP SCHEDULE – Subject to change, additional topics, and presenters

WEDNESDAY, DECEMBER 1, 2021;
6:30 p.m. – 7:30 p.m.  RPM@RENO Western Workshop Credentials – “Novi”

THURSDAY, DECEMBER 2, 2021;
8:00 a.m. WORKSHOPS GUEST SERVICES DESK OPENS, Convention Area at the Eldorado Advanced and late-entry credentials available.
8:45 a.m. WORKSHOPS TRADE SHOW OPENS, products and services for promoters and short tracks.
9:45 a.m. PROMOTERS’ WELCOME, The Eldorado Resort & Casino
9:45 a.m. 49th Annual RPM@RENO Western Workshops Opening
10:00 a.m. RALPH SHEHEEN, SPEED SPORT NEWS;. Opening comments and Introduction.
10:30 a.m. BILL MCANALLY; Sponsorship relations, the value of marketing and leveraging your brand with your partner’s brand to increase exposure and capital.
11:15 a.m. BILL MARTENS, Chevrolet Performance, “State of the Crate” direct from one of the top executives at Chevrolet Performance.
11:45-1:15 p.m.  LUNCH BREAK
1:15 p.m.  WORKSHOP RECONVENES, announcements and introduction of special guests;
1:45 p.m. TOM DEERY, Performance Racing Industry (PRI) update and RPM Partnership
2:15 p.m.  BREAK OUT ROOM TURN OVER
2:30-5:00 p.m. Concurrent Sessions: Five topics, two rooms.
THE K&K INSURANCE ROOM
2:45-3:30 p.m. THE LIVE STREAM… Media and Social Media Management seminar, led by Industry Leaders including.
3:30-4:15 p.m. SFI TRAINING PROGRAM / SAFETY DISCUSSION
THE HOOSIER TIRE ROOM
2:45-3:30 p.m. PANDEMIC DISCUSSION, WHERE WE STARTED, HOW IT’S GOING AND WHAT’S NEXT?
3:30-4:15 p.m. TRENDING MARKET PLACE DISCUSSION with guidance from Race Track Wholesale’s Dennis Paul.
4:15-5:00 AFTERNOON AMBIANCE JOIN 43RD ARPY… “Sometimes it Rains, Sometimes it’s a Pandemic” 43rd ARPY Gregg McKarns and his wife, Angie McKarns discuss the trials and tribulations of their season, along with open candor and a look into how this has deeply affected our industry.
5:00 p.m.  CLOSING REMARKS, ADJOURNMENT

FRIDAY, DECEMBER 3, 2021
8:15 a.m.  WORKSHOPS GUEST SERVICES DESK OPENS, Convention Area at the Eldorado Advanced and late-entry credentials available.
8:30 a.m. WORKSHOPS TRADE SHOW OPENS, Continental breakfast, products and services for promoters and short tracks.
9:30 a.m. WELCOME & ANNOUNCEMENTS, 2022 Date Introduction and to the 50th RPM RENO WESTERN WORKSHOPS change venues for 2021.
9:45 a.m. JOE TRIPP; Managing Partner and CEO at Speed Sport News to talk about all things Media – Streaming, Electronic, Print and Publicity.
10:15 a.m. STEVE BEITLER,  An overview of the industry from an ARPY, track owner, promoter, racer, world traveler, fisherman, award winner and overall great guy.
10:45 a.m. ANNUAL CASE LAW SUMMARY: Paul Tetreault, Agajanian, McFall, Weiss, Tetreault, & Crist, LLP review the the year’s case law decisions.
11:15 a.m. PANDEMIC LAW: Tetreault updates attendees on the circumstances that surround our environment.
12:00 a.m.-1:30 p.m.  LUNCH BREAK
1:30 p.m.  WORKSHOP RECONVENES, followed by Concurrent Sessions: with influential topics presented in two rooms.
THE K&K INSURANCE ROOM
1:30 – 2:30 p.m. – PRO-BONO HOUR, Tetreault takes an hour to discuss topics individually.
2:30 – 3:00 p.m. – HOW DID WE SURVIVE WITHOUT FANS? DID THE FANS RETURN? WHAT ARE WE DOING TO DRAW THEM BACK?
3:00-3:45 p.m. – ENGINEERING, MANUFACTURING AND THE PRODUCTION OF CONSUMABLES AND HOW IT AFFECTS US…
3:45-4:30 p.m. – STREAMING BREAKDOWN: Who is watching? Who is buying packages? What sells and how do we know? Compare notes and find out what we know?
THE HOOSIER TIRE ROOM
1:30 – 2:00 p.m. – WEBSITES & E-COMMERCE: Where are we now? Have we evolved? What’s next?
2:30 – 3:00 p.m. – HOW HAS THE PANDEMIC AFFECTED INSURANCE? DIRECTION? WHAT’S NEXT? A look at insurance, the effects the pandemic has had and the direction we are going.
3:00-3:45 p.m. – COMMUNITY INVOLVEMENT? What does it mean? How does it help?
3:45-4:30 p.m. – RPM WORKSHOPS DISCUSSION What is next? What needs to be discussed? Where do we go from here?
5:00 p.m.  ADJOURNMENT: Enjoy, please remain safe, with a safe journey home and a wonderful Holiday Season! 

Sources: RPM PR